Blog | Page 7 of 9 | Jane Tabachnick & Co

How Thinking Big Can Be Bad for Building Authority

Authority Marketing, Building Buzz, DIY PR, Media, PR Tip, Public Relations, Publicity, Self-Publishing

How Thinking Big Can Be Bad For Building Authority Think big. Create a big hairy audacious goal BHAG. You have all been encouraged to do that. The truth is that thinking

How to Use Press Releases To Promote Your Book- Infographic

Book Marketing Tips, Content Marketing, PR Tip, Public Relations, Publicity, Self-Publishing

If you have ever wondered how press releases promote your book, I have you covered. Our handy infographic highlights the benefits of using press releases and shows a timeline of

6 Ways to Get Readers Lined Up Before You Even Publish

Book Marketing Tips, Building Buzz, Marketing, Publicity, Self-Publishing, writing a book

As I was watching the Bourne Identity the other night, I saw 6 ways to get readers lined up. I was seeing it for the umpteenth time and enjoying the commercial

Why An Author Media Kit Helps You Get More Results

Book Marketing Tips, Building Buzz, DIY PR, Marketing, Media, PR Tip, Public Relations, Self-Publishing, Tools

As an author, one of your goals is to have your books read by as many people as possible. To achieve this, you need to get as much visibility as

Build Your List of Book Buyers Before You Even Publish

Book Marketing Tips, Business Development, Marketing, Resource, Tools

Your Opportunity to Make Book Sales with One Email You have probably heard that the money is in the list. It’s never been more true than for authors, who can

Don’t Call Yourself An Expert

Authenticity, Marketing, PR Tip, Public Relations

Don’t call yourself an expert, even though I know you want to be seen as one. Saying I’m an Expert doesn’t always feel right – whether you have impostor syndrome and don’t

How Not to Be One of the 45% of HARO Media Pitches That Suck

DIY PR, Media, PR Tip, Public Relations, Publicity, Resource, Tools

Not getting responses to your Help a Reporter Out HARO media pitches? The reason may be that your pitches don’t include the 7 must-haves for a successful HARO media pitch.

10 Ways to Use Interviews in Your Marketing

content creation, Content Marketing, Marketing, PR Tip, Publicity, Resource, Social Media

One of the strategies in your marketing toolkit today should be the interview process. The interview, or a simple question and answer session, can be very effective in facilitating the

Why Your Business Needs Earned Media and 5 Easy Ways to Get It

DIY PR, PR Tip, Public Relations, Publicity, Social Media

In the race to market your business and produce content, it’s important to make sure your time is well spent. With the competition for people’s attention growing every day, you