Jane Tabachnick & Co

Does an Author need both PR and Social Media

Does an Author Need Both PR and Social Media

I was recently asked by a fellow publisher “whether an author with limited time and resources should put them into social media strategies rather than trying to include publicity or
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4 Ways That Writing A Book Can Help Grow Your Business

Have you ever thought about writing a book? Maybe you have, but you dismissed the idea because you don’t think of yourself as a writer. Or maybe you’ve even gone
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How to Grow Your Business as a Speaker or Author

I am just back from an amazing 4 days at the Speaker Empire event learning how to grow your business as a speaker or author. I picked up lots of tips and
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Do Your Own Book Publicity

The top 3 challenges authors have with book publicity If you build it, they will come. It turns out that readers and clients don’t just show up. Even established authors
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How a Business Coach Landed Clients and Profits With His Book

When I speak to prospective authors about the book they want to write, the conversation often turns to what they can expect when it comes to a return on their
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5 Ways You Should be Using Your Nonfiction Book to Make Money

It’s been said that your book is your best business card. In many ways it is, because as it introduces you, it also positions you as a credible expert. Your
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How a Nonfiction Author Can Get New Clients From Media

For authors, getting visibility helps put them in front of more potential readers. It also helps put them in front of more potential prospects. Nonfiction authors can get new clients
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How to Become an Author When You Hate to Write – Part 2

Staring down the blank page with the thought of having to start writing your book is enough to keep most people from simply getting started. Even published, successful writers will
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How to Become an Author When You Hate to Write

It would seem to be an oxymoron that you can become an author if you hate to write, however it is in fact possible. You can do so in the
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