10 Ways Authoring A Book Creates Instant Thud Factor
When authoring a book, there are a lot of benefits that you get as a result. It’s been described as Thud Factor -not just the noise a book makes when
Should You Self Publish Your Book
Authors often wonder should you self publish your book or seek out a traditional publisher. There are pros and cons to both avenues of publishing, so it’s important to understand them before
Before You Pitch The Media- 10 Things the Media Wishes You Knew
Whether you are a PR professional or an entrepreneur, it can seem like a daunting task to pitch the media. It can feel like you’re sending your pitch out into
Creating Thought Leadership on Linkedin
Linkedin is a platform for jobseekers, employees, ceos and entrepreneurs; they all can benefit from using Linkedin to create thought leadership. This can help you elevate your personal brand, grow
Combining LinkedIn and PR can get you more press
This post is based on my interview with Karen Yankovich, LinkedIn expert on the Good Girls Get Rich podcast – How to Use LinkedIn and PR Together Karen: There’s a lot
Why You Need To Keep Positioning Yourself As An Expert
The Case For Why You Need to Keep Positioning Yourself as an Expert. This is the second time in my life it’s happened. A stranger asked for my autograph as
Media Mentions- How 3 Words Close More Sales
The power in your media mentions is that they can help drive sales. Even today, they create impact and influence, despite the media and their credibility being questioned during this
Why Your Brand Needs Both PR and Content Strategy
You’ve heard the expression ‘don’t put all your eggs in one basket.’ It is true for your communications, which should include both PR and content strategy. An ideal communication strategy
Are You The Best-Kept Secret in Your Niche ?
Being the best-kept secret in your market is a disservice to you, your clients and the world. Most brands, like my clients, LOVE what they do. They also create great