Blog | Page 3 of 9 | Jane Tabachnick & Co

Self-Publishing Nonfiction: Your Ultimate Path to Freedom?

“Self-Publishing Nonfiction is not a consolation prize.” Self-publishing nonfiction today is a recognized and legitimate way to become a published author. If you’ve ever dreamed of becoming an author, you

10 Ways Authoring A Book Creates Instant Thud Factor

Authority Marketing, Book Marketing, writing a book

When authoring a book, there are a lot of benefits that you get as a result. It’s been described as Thud Factor -not just the noise a book makes when

Should You Self Publish Your Book

Book Marketing Tips, Profit from your book, Self-Publishing, writing a book

Authors often wonder should you self publish your book or seek out a traditional publisher. There are pros and cons to both avenues of publishing, so it’s important to understand them before

Before You Pitch The Media- 10 Things the Media Wishes You Knew

PR Tip, Public Relations

Whether you are a PR professional or an entrepreneur, it can seem like a daunting task to pitch the media. It can feel like you’re sending your pitch out into

Combining LinkedIn and PR can get you more press

PR Tip, Publicity, Social Media

This post is based on my interview with Karen Yankovich, LinkedIn expert on the Good Girls Get Rich podcast – How to Use LinkedIn and PR Together Karen: There’s a lot

Why You Need To Keep Positioning Yourself As An Expert

Authority Marketing, Book Marketing Tips, Building Buzz, Marketing, PR Tip, Public Relations

The Case For Why You Need to Keep Positioning Yourself as an Expert. This is the second time in my life it’s happened. A stranger asked for my autograph as

Media Mentions- How 3 Words Close More Sales

Media Mentions, Public Relations, Publicity

The power in your media mentions is that they can help drive sales. Even today, they create impact and influence, despite the media and their credibility being questioned during this

Why Your Brand Needs Both PR and Content Strategy

Content Marketing, Marketing, Public Relations, Publicity

You’ve heard the expression ‘don’t put all your eggs in one basket.’ It is true for your communications, which should include both PR and content strategy. An ideal communication strategy