PR vs. Public Relations
In this Flash Briefing – I explain the difference between Public Relations and Publicity.
5 Ways to Amplify the PR Value of Your Guest Podcast Appearance
Podcasting continues to increase in popularity and there is significant PR value for podcast guests. 75% of the US population is familiar with the term “podcasting,” according to Infinite Dial
What is a Podcast Audiogram?
A podcast Audiogram is an audio wave animation. A short animated movie of an audio file. It can be a great way to share a podcast interview or audio clip
How Chrome Extensions Can Boost Your PR Campaigns and Productivity
Chrome extensions help you trick out your browser to customize your computer, in turn making you more productive. Here are the top Chrome Extensions that help my PR efforts –
2020 PR and Authority Marketing Predictions
Hear from experts: David Meerman Scott, Michelle Garrett, Lisa Fahoury…. I invited a few experts to share their 2020 PR and Authority Marketing Predictions on my Flash Briefing –
Why You Need to Promote the Media Mentions You Get
Many companies make the mistake of sitting back and waiting for sales and opportunities to come in as a result of the media mentions they get. This is both a
6 Easy Ways to Become a Great Source for the Media
With continual deadlines, the media are always under pressure to gather information and sources for their stories (while often juggling multiple stories and deadlines at the same time). The media depend
5 Bad Behaviors That’ll Leave You on a Journalist’s Blacklist
The inbox and the telephone are tools of the trade for a journalist. They can be useful platforms that deliver the next exceptional story or be the bane of their
How to Connect with Journalists on Social Media to Get Publicity
Journalists are social. Here is how to Connect with Journalists on Social Media to Get Publicity I use a 4-step formula I call I.S.E.P. It’s really so simple, you may