Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad
Richard Branson

 

Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms
Alan Harrington

 

Don’t believe your own publicity. You can’t; you’ll start thinking that you’re better than you are
Leif Garrett

 

Some are born great, some achieve greatness, and some hire public relations officers
Daniel Boorstin

 

 If you don’t tell your story, someone else will
Unknown

You will get all you want in life, if you help enough other people get what they want         

   Zig Zeigler

 

To get something from nothing, you need the validity that only third-party endorsements can bring Al & Laura Ries

Journalism is the ability to meet the challenge of filling space
Rebecca West

It is always a risk to speak to the press: They are likely to report what you say
Hubert H. Humphrey

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free
David Meerman Scott

PR is extremely important, and being able to use it in the right way means everything. You have to market your success
Lee Haney

I’m all in favour of keeping dangerous weapons out of the hands of fools. Let’s start with typewriters
Frank Lloyd Wright

At the end, you’re different or you’re cheaper
Guy Kawasaki

You miss 100 percent of the shots you never take
Wayne Gretzky

If you can’t explain it simply, you don’t understand it well enough
Albert Einstein

 

Copy, not from your industry, from others. You have to go where there is no competition
Seth Godin

Think like a publisher, not a marketer
– David Meerman Scott

The most guileful amongst the reporters are those who appear friendly and smile and seem to be supportive.
They are the ones who will seek to gut you on every occasion
Ed Koch

 

If I had my last marketing dollar to spend, I would spend it on PR
Bill Gates

The questions don’t do the damage. Only the answers do
Sam Donaldson

 

Skate to where the puck is going to be, not to where its been
Wayne Gretzky

 

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