This article first appeared as a guest post on Andigo New Media’s blog

There are 2 great reasons PR should be part of your content strategy.

“We are living in a world now where visibility creates opportunities and reputation builds trust,” according to Dan Schwabel, author of Promote Yourself and a Forbes magazine contributor.

Your content can achieve both for you – create visibility and trust – in one easy step with public relations. Consider this: you are already creating content. Why not designate some of your pieces for public relations.  You’ll need a few strategic pieces written for and pitched to targeted media where your audience already flocks.

To read the rest of this post visit Andigo New Media’s blog