PR Archives | Jane Tabachnick & Co

Before You Pitch The Media- 10 Things the Media Wishes You Knew

Whether you are a PR professional or an entrepreneur, it can seem like a daunting task to pitch the media. It can feel like you’re sending your pitch out into the great unknown, possibly never to be seen or heard from again.

It takes courage and a belief in yourself and your idea to pitch the media as well as some tenacity since the likelihood is that you won’t hear any feedback or get any response to the majority of your pitches unless they land right or interest the media. In fact, according to a Propel survey via Spin Sucks:

“Journalists respond to roughly 3.27% of the pitches they receive. This means that, on average, it takes about 31 media pitches to journalists to get a response to any one of the pitches you send. [Aug. 2021]

When you factor in the number of pitches the average journalist receives, there is a lot of competition for that 3%. To increase your chances of success, we asked the media what they wish PR professionals and anyone knew before pitching the media.

Before you pitch the media – 10 things the media wishes you knew

1. Less media, but more PR

Newsrooms have been shrinking. There is more work with less staff to do it. Between 2008 and 2020, there has been a 26% decline in newsroom staff .

Because of this, not only are there fewer journalists, but their roles have expanded. At some outlets, they now have to do their own editing, whereas in the past, there was someone on staff to edit their stories.

2. Why they won’t get back to you or give you feedback on a pitch

According to Muckrack’s State of PR 2021, 59% of respondents stated their biggest challenge is getting a response to {their] pitches. Staff journalists are busier than ever, so responding to pitches just doesn’t make it to their overflowing to-do lists. For freelance media, time is money, and they prioritize writing and continually seeking new work opportunities.

3. Why the media may not tell you when a story goes live

See points one and two. As stated in points one and two, the media is short-staffed and extremely busy, and as much as they would like to, they may not let you know when a story goes live. Their editor may not tell them when the story goes live.

A simple solution to this, to make sure you get notified when a story or podcast goes live and you are mentioned in the media is to set up Google Alerts and Talkwalker Alerts. Watch my set up tips here

4. Journalists prefer pitches via email

Most media professionals don’t like to be pitched in DMs unless they specifically state so. Many are active on social media and it can be a great place to network and build relationships with them. The majority of those we spoke to, do not like or want pitches in their DMs. Many told us that they feel it is an invasion of their personal social media accounts. They prefer email as it is easier to read, sort, and search pitches in their inbox.

channels journalists prefer — Source: Muckrack survey: The State of Journalism 2021

5. Freelance media need to market themselves

Journalists, and especially freelancers, need to market themselves to bring more work in. You can help them be more visible by liking, commenting, and sharing their work. Bonus points for tagging them with their social handle when you share or post their content.

6. Related media supports your story

When you have related images or video to enhance a story, please share it with the media as long as you are the creator or have secured or gotten authorization to use the media. This helps us craft a better story and makes our work easier as we don’t have to go source images or video. Do not send media that you don’t have explicit rights to use/or for the media to use.

7. Don’t ask for a link to your website

If the media can put one in the story, they will. It is the publication, and not the journalist, that sets the link policy for content. Asking is not going to change that. They are not going to make an exception for you, so please don’t put the journalist in an uncomfortable position by asking.

8. Don’t ask the media to update an article to include you

If it’s already published, there is no updating a story. Find another angle to pitch or pitch it in time for next year’s roundup list. Do let the media know if something is factually incorrect in a story, as that is something they will want to update immediately.

9. Unsolicited packages are unwelcome

More media professionals than ever are working from home and don’t like unsolicited and unexpected packages. They can cause some concern for the recipient who doesn’t know what a package is or if it is safe to open. They may not have room to review and store unsolicited books or products. They may not be expecting a package, and it can get lost. You’ll save money and energy, maintain a good working relationship, and get a much better response if you only send samples to the media who have expressly given you permission to do so.

10. Respect the media’s privacy

While more journalists and freelancers work from home, it is important to respect their privacy and safety. Even if you can locate their private contact information online, please don’t use their professional contact info such as home phone or cell phone to pitch the media, unless the media professional specifically gives you their personal information.

Thanks to:

Joni Sweet, a freelance writer and editor who focuses on travel, health, and wellness. Her work has been published by Lonely Planet, SELF, Forbes, Health, National Geographic, Thrillist, Prevention, Greatist, and dozens of other publications. You can learn more about her at www.jonimsweet.com

Candice Sabatini, Editor in Chief BeautyNewsNYC and Content Creator

► Related Content: 7 Must Haves For a Successful HARO Pitch

Are You The Best-Kept Secret in Your Niche ?

Being the best-kept secret in your market is a disservice to you, your clients and the world. Most brands, like my clients, LOVE what they do. They also create great impact in the lives and businesses of those that they work with.

This inspires me and makes me proud.

It also makes me mad…

What? It makes you mad Jane?

I know this applies to some of your companies, my dear, talented readers….

The problem is…..

You may still the best-kept secret…

So… the best-kept secret I want you to meet is YOUR COMPANY! You have a gift, you have a message that needs to be heard. Your brand can make a difference in peoples’ lives, health, wealth…. And so your not being seen enough – that makes me mad – how can your brand share it’s gifts, services and products if the right people don’t know about you?

I want to help you so that more people know about you and what you can offer. Simple mindset shifts, as well as learning more about simple publicity you can do for your business can be both fun and profitable. Often the solution is simpler than you think!

So I have a question – what stops you? Why isn’t your company getting the word out, getting more visibility and reaching more people who want and need you and what you offer?

I have a sneaky suspicion…. As well as how to fix it… and I’ll share with you in an upcoming post. I am also going to be talking about this on Facebook, so please follow me there and like my page so you get notified when I add content or go Live. I’ve also created a new program to help you Magnify Your Message.

Of course, I love to hear from you… Please comment below.

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How Chrome Extensions Can Boost Your PR Campaigns and Productivity

Chrome extensions help you trick out your browser to customize your computer, in turn making you more productive. Here are the top Chrome Extensions that help my PR efforts – and can help entrepreneurs or anyone in any industry or niche be more productive.

What’s an Extension you ask?

“Extensions are small software programs that customize the browsing experience. They enable users to tailor Chrome* functionality and behavior to individual needs or preferences. They are built on web technologies such as HTML, JavaScript, and CSS.

An extension must fulfill a single purpose that is narrowly defined and easy to understand. A single extension can include multiple components and a range of functionality, as long as everything contributes towards a common purpose.” Source – Chrome
* Extensions exist for other browsers as well

Here are my top Chrome extensions for PR Campaigns and Boosting Productivity

Alexa Traffic Rank – Lets you see the global Rank and the US rank for any website -free
Use: I use it to evaluate both media list building for PR campaigns and guest posting opportunities. Does a site get enough traffic to warrant pitching them or submitting a guest post there?

Grammarly – writing editing software – free and paid versions.
Use: It will check spelling and grammar and will make suggestions for better words, will score your content’s reading level, let you know if you are using too many colloquialisms, etc. A must before launching a PR campaign, pitch letter, blog post or any writing and communication.

Hunter.io – email address finder – free
Use: Looking to connect with the media or pitch a website on submitting a guest blog post? This extension will help you find any publicly available emails that are listed on a website, even if you couldn’t see them or find them when visiting the site.

One Tab – A browser organizing tool that can save up to 95% memory and reduce tab clutter – free
Use: If you are like me the queen of opening multiple browsers, this extension helps organize them into a single page so that your browser is less cluttered, it reduces bandwidth usage, and lets you save the tab. Ideal if you are doing a search – save the search in one tab for future reference.

Awesome screenshot- a screen capture & image annotation tool – free
Use: Show and tell with pictures. It is true that a picture is worth a thousand words. Good screen capture with notes can help move a project forward with less back and forth. The image of browser extensions in this post is a great example of how you can use screenshot & annotation.

Loom – is easy to use and free video screen recorder for Mac, Windows, and Chromebooks. Record your camera and screen with audio directly from your Chrome browser and share it easily – free
Use: Show and tell with video. Want to share your thoughts, do a quick demo or tutorial, review of a document, graphic, website…. This easy tool lets you film your desktop with the option to appear on camera as well.

Have a favorite Chrome extension? Please share it below in the comments!

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5 Bad Behaviors That’ll Leave You on a Journalist’s Blacklist

5 Bad behaviors that will land you on a journalist's blacklist

The inbox and the telephone are tools of the trade for a journalist. They can be useful platforms that deliver the next exceptional story or be the bane of their existence. Due to the latter, the journalist’s blacklist was created.

While it’s their job to be open to unsolicited pitches, journalists draw the line at certain behaviors that they will not tolerate. Do one of them even once, and you could get banned forever.

While this isn’t brain surgery, it’s worth revisiting these basic rules for successful pitching. Bad behavior, just like bad pitches, can come from individuals, PR professionals, corporate staff, influencers, or bloggers alike. Don’t be that person.

Here are the top five things that will get you banned by journalists.

1. Lying

Never lie to a journalist. They are smart, trained professionals who will find out the truth eventually. While this may seem obvious, any of these behaviors will brand you as less than truthful by journalists:

• Outright lies

• The omission of key details

• Withholding information

• Not presenting a ‘downside’ to the story, the product, or the main subject [that you are aware of]

Journalists never appreciate being blindsided or embarrassed when information ‘they should have known about’ comes to light after they have pitched a story to their editor, or even worse when it becomes known about a story that has already been published.

While your initial pitch should be brief, once a journalist has expressed interest it’s time to reveal everything you know about the story or risk being banned later.

2. Offering bribes

Do not offer any kind of compensation for coverage; this includes money, gifts or barter offers. Offering to share their article with your army of followers on social media as an incentive to write about you, your product, or client, is also taboo if intended as a bribe. Gifts of any kind, including an offer of any form of compensation, are against journalism’s code of ethics and will get you shown the exit faster than you can blink.

Instead, pitch a better story, one that they will want to write about. Make sure it’s on a topic that they cover.

3. Pitching the same story

Most journalists prefer or insist on an exclusive on a story. If you are pitching more than one outlet on a story with the same angle, you need to let the journalist know about this up front.

Don’t pitch the same story that has been covered before in a similar outlet or market, and most definitely don’t keep that fact hidden.

Journalists don’t want to appear as though they have an inside track and like to be the first to break an original story. No one likes to be a copycat.

Instead, find a new angle or an update to your story that hasn’t been covered before. Offer the journalist an exclusive for a limited period, and you will have much greater chance of success.

4. Making demands

There is no situation where it is appropriate to make firm demands or requests of journalists. This includes asking for specific placement, insisting a photo or hyperlink gets included or any other requests.

Whether or not a journalist or publication decides to run a story is at their discretion.

The specifics of what they choose to include in their coverage is totally up to them. Asking nicely, pleading, or hounding the can all get you banned from ever working with them again.

5. Late or missed deadlines

Journalists work on deadlines, and as a reliable source, you want to meet requested delivery dates for information, a quote, or a photo that has been promised.

The worst thing you can do is leave a journalist hanging on a story or miss a deadline by which you agreed to get back to them.

Not returning calls in a prompt fashion, can also cause them to miss a deadline altogether, which can be catastrophic on their end, giving them a good reason to decide to sever your relationship.

Things happen in life. Perhaps you can’t gather the information they are seeking from you or can’t get approval to use a photo they requested. Let the journalist know as soon as possible so that they can find an alternate source or kill the story with enough time not to leave a blank hole in their publication.

I like to think about how I can make it easier for a journalist to do their job. If you can do that, as well as bring them excellent stories, and follow these simple rules, you don’t need to worry about being banned. In fact, you can develop great working relationships with journalists. You will often see them start to treat you like a trusted resource, seeking you out when they need a source for a story.

This post first appeared on Muckrack.com

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How to Get Celebrity Endorsements For Your Book

Having celebrities endorse your book will lend credibility, prestige and authority. It will also help you sell more books.

Big brands have been using celebrities to sell products for ages. Think Michael Phelps on the corn flakes box to Ellen Degeneres in Cover Girl makeup commercials. They pay big fees to the celebrities because these endorsements help sell more products.

The good news is, with a little bit of effort on your part, you can get industry influencers and busy celebrities to endorse your books- and you won’t have to pay a fee.

To understand why celebrities will give you an endorsement, even if they don’t know you, see Part 1 of this series Why you should ask Barbara Corcoran for an endorsement

I reached out to a top industry expert who was also a multiple New York Times bestselling author to get an endorsement for a client’s book. They agreed. We were thrilled! An endorsement from them would add incredible cache and authority to my client’s book. Weeks went by. We heard nothing. After more than a month, I reached out and asked if it would help if I sent some sample endorsements.

The expert’s assistant wrote back with a one word response: “Absolutely”.
We got their endorsement the next week!

The key to having celebrities endorse your book is to put in time up front, and to make it as easy as possible for them to say yes.

Here is how to get celebrity endorsements for your book

Create a simple, ‘package’ with all your information and materials to send via email.

Start by sending a very short, detailed note about your book along with your request and why you think they are the perfect person to endorse it. [Genuine flattery goes a long way!]

Offer a copy of the book as well as a representative sample

Many celebrities and experts will not want to read your entire book; however, you should offer them a copy of it as well as a representative sample [intro, table of contents and a chapter]. Rather than send the sample as an attachment, host your sample chapter in the cloud [drop box, google doc…] and offer a link to the files in your email.

Offer Sample Endorsements [3 -5 samples]

Let them know you recognize that they are busy, so you have drafted a few sample endorsements that they are welcome to use as is, or edit. This can make it easier for them. They can simply select one of your samples and email you back which one to put their name next to, or they can customize a sample endorsement to make it more ‘in their own voice’.

This last step of offering ‘sample endorsements’ can make all the difference between getting an endorsement or not, as you can see from my client example.

Sending sample endorsement works for two reasons. People are intimidated by a blank page. They aren’t sure where to start. By offering them some samples, you are helping to give them some suggestions and direction. They don’t have to think hard about this, and can comply with your request, by customizing one of your samples in a minute or two.

Remember, you are asking a busy people to take an action on your behalf. You want to have celebrities endorse your book. They get a lot of requests. The easier you make it for them, the greater likelihood you have of success.

Fast Track Your Results & Get More Celebrity Endorsements

Related Content :

Part 1: Why you should ask Barbara Corcoran for an endorsement

Part 3: How to Contact A Celebrity for a Book Endorsement

Listen to our podcast: The Self-Publishing Blueprint

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Why you should ask Barbara Corcoran for an endorsement

To add credibility and social proof to your book, there is no better way than to have a celebrity or recognized expert endorse your book. In this post I’m going to cover Why you should ask Barbara Corcoran for an endorsement.

You may be thinking, ” but I don’t know any celebrities or recognized experts, or they don’t know me, so why would they endorse me”?

Here are 3 reasons why a celebrity will endorse books or products, even if they don’t know you personally:

They want to remain visible
They want to give back and help someone who is up and coming
They believe in the product

And yet….Barbara Corcoran turned me down.

When I published my first book, Success Secrets of the Real Estate Super Stars – Remarkable Women in Real Estate, the obvious choice to ask for an endorsement from Barbara Corcoran.

I did a search online and found her press contact. I drafted my endorsement letter and sent it off. I got a prompt response from her press person saying that unfortunately Barbara was slammed with travel and wouldn’t be able to endorse the book. I was a little bit disappointed but went on to publish the book.

Fast forward two years. A colleague was publishing a book on real estate and wanted to get an endorsement from Barbara Corcoran. She reached out and Barbara said yes. Why? The timing was better. She had the time to look at the book and endorse it.

So if you’re looking for endorsements from anyone famous, a celebrity or industry expert, the first rule of thumb is simply – you have to ask.

Be prepared to get turned down. It’s not personal, necessarily. It’s probably just that they’re too busy and not able to comply.

Want to sell more books? – get endorsements from recognized experts or celebrities.

Fast Track Your Results & Get Celebrity Now

Part 3, I show you how to find a press contact for any celebrity.

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Your Customer Experience Equals PR

Customer experience is a part of your PR. A very important component.

Studies have shown that there are two types of customers who talk about your brand and your business – ones that are raving fans and love you and those who are very unhappy with you or the experience they’ve had with your company.

What is the experience people have with your company?

Your customer experience equals PR for your brand

A few examples – Let’s start with the happy experience

Fat Witch Brownies, make the yummiest brownies I know. I like to send a box of their brownies as a gifts to help celebrate happy occasions and to thank business colleagues for referrals or other generous actions.

I had recently ordered a gift box of brownies to thank a business colleague for his help on a project, when they didn’t arrive at the recipient’s office, I found out that I had used the wrong address.

I called the Fat Witch and asked if there’s a way to check on where they had delivered my order to, and if there was a way to get them rerouted. I fessed up that I had made a mistake with the address. They said no, unfortunately they couldn’t trace the package, however they would gladly send the brownies again and only charge me the shipping. This had been my mistake, and yet they were willing to share some of the cost to resend my package.

Customers who encounter positive social customer care experiences are nearly 3 times more likely to recommend a brand. Source: HBR

The bad customer experience

I went online to use Haiku Deck, a presentation software that I had been using for awhile. After spending over an hour creating a new presentation I saved it and went to export it. A window popped up telling me that to export it into Powerpoint, I would have to upgrade to the paid version for $9.95. This was a new requirement, but I was fine with paying to use their service – that is until I completed payment and returned to my work area on Haiku Deck only to find that my hours worth of work hadn’t been saved.

Yes, technology is great when it works.

I was extremely frustrated, first about the the loss of time, but also that I had just paid and was now left with nothing. I contacted customer service whose response was that I had done something wrong. They had tested the software therefore I had done something wrong.

95% of dissatisfied customers tell others about their bad experience. Source : Dimensional Research.

Time lost in creating the presentation. Time lost talking to customer service. Not a happy camper. Now the mere mention or thought of Haiku Deck brings up the unpleasant experience, which is now imprinted on my brain.

71% of customers say that valuing their time is the most important thing a company can do to provide good service. Source: Forrester

Now back to how customer experience, and particularly customer service is part of your PR.

Public relations by definition is the practice of managing the spread of information between an individual or an organization and the public.

Consumers trust recommendations from friends and family, online reviews, and the media – in that order. Consumers make buying decisions based on recommendations online reviews and companies they read about in the media.

If your if your customers are going online and writing about you, posting on social media, or making recommendations to friends and family, what are they saying?

Remember, like me your customers remember the excellent and exceptional experiences and the terrible ones, and that’s what they will talk about.

I know which experience I want my customers to have and what I want my customers to be talking about.

The Fat Witch, has a made me even more of a raving fan. I just had to go and tell a few friends on social media to show my appreciation.

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Media Lead Times – Key To Pitching The Media Successfully

Why I can’t get you into Entrepreneur or Inc. magazine next month.

I’ve gotten this request many times from prospects, “Can you get me featured in Entrepreneur magazine next month?”

No, I say without hesitation.

Not because I doubt my pitching skills but because there is something called lead times.

“Why not? I’ll pay whatever you charge,” persists the prospect.

Let me stop you right there. I didn’t hesitate to say no because TV, radio, magazines, newspapers, and some blogs and websites have lead times that govern their operations. These timelines may vary for different types of media outlets. Still, if you want to get media coverage or pitch a story or article, it’s essential to understand their lead times.

A Lead time in publishing describes the amount of time that a journalist has between receiving a writing assignment and submitting the completed piece. Depending on the publication, lead times can be anything from a couple of hours to many months. [source: Wikipedia]

Print publications like Entrepreneur or Inc. plan their issues four to six months in advance. This is one of the reasons that PR firms require a minimum 6-month retainer. Publicity can take time and planning to build a smart and strategic campaign, one that gets you media coverage.

As to my prospects who want to get featured next month, you are just too late. But don’t despair. With some planning, you can pitch the media with enough lead time to be quoted or appear on air, in print, or online.

Plan Backwards

Part of the key to successfully pitching publications on a story, a product launch, or an event is to work backward from your event date.

This way, if you were launching a product on February 1 of next year to get mentioned or featured in a print magazine such as Entrepreneur, you would have to start pitching 4 to 6 months before – in August to be safe.

I find planning backward can be can be beneficial when planning events and other promotional initiatives that have a firm date or event that I am building toward.

Here are some media lead times:

Monthly Consumer Magazine – Lead Time is four to six months

Newspaper sections vary [so it is best to check with the publication]

Daily Newspapers – Lead Time is one to three weeks*

TV Morning Shows [National] – Lead Time is two weeks to two months*

When in doubt, you can look at a publication’s media kit to see when the advertising closes for a particular issue; this will clue you into their lead times. You can always reach out to the publication to ask them precisely what their lead time is

* The one exception to these lead times can be ‘breaking news’. A story that has just happened and is considered very important and/or timely.

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You’re An Introvert – I’m An Ambivert. So What?

There is a lot of talk in the news about introverts lately. It’s the topic of conversation regularly for my publicity shy prospects and clients, and me.

The stories and articles I am seeing sometimes make it sound like it’s a competition – the introverts vs. an extrovert, which always troubles me. Why not celebrate our uniqueness and each other’s?

Introversion or extroversion are not new concepts or ways of being. Carl Jung is credited with coining the term ‘introverted person’ in 1918. Susan Cain’s book “Quiet: The Power of Introverts in a World That Can’t Stop Talking”, published in 2013, became a bestseller and has helped bring the conversation into the forefront.

The only reason that it matters if you’re an introvert or extrovert is that it can help you to know yourself better and help you leverage your strengths in your business, marketing and promotion, and in life. It can also help you in your interactions with other people by understanding their natural personality tendencies so you can communicate better with them.

Businesses have long recognized the value of personality and strength profiling and have adopted the use of tools like the Myers-Briggs or DISC assessments as part of an interview process or during on boarding of new hires. Entrepreneurs have used Strength Finders to help assess their natural strengths in an effort to better understand and improve the way they work.

There is no such thing as a pure introvert or extrovert. Such a person would be in the lunatic asylum. Carl G. Jung

Meet the “Ambiverts”

I just recently came to understand that I am an ambivert – a combination of introvert and extrovert. I didn’t even know there was such a personality type or a name for it before I started exploring introversion in my publicity mentoring work. As I sought to better understand some of the resistance my clients were experiencing and how I could help them get better results for themselves by harnessing their strengths, I observed publicity shy folks who were introverts, extroverts and ambiverts. This initial foray into understanding introverts formed the research for my book Publicity for Introverts™.

I never would have thought of myself as being an introvert, even if only partially, as I am outgoing in social situations and like to talk about my thoughts and feelings [just a few of my extrovert tendencies]. That said, I really enjoy and need to spend alone time working, reflecting and recharging my energy [my introvert traits]. I actually never gave this much thought to this until it became part of my client work, but if I had to choose one team, I would have leaned toward extrovert.

Turns out that according to Jung’s analytical psychology each of us has both – traits of extroversion and introversion. One set of traits may be more dominant in individuals, and to make it even more interesting, people do not always behave according to their behavior type all the time.

I’m not a big fan of labels, but I do find them empowering as a tool, and use their associated traits to understanding myself and my clients better. It makes sense that our personalities aren’t all black and white, and it’s clear to me now that I am an ambivert.

How do you identify yourself, and what impact does it have on your marketing and promotion?

The biggest challenge I see with my clients is the way they think and speak to themselves about doing publicity. This includes a lot of ‘shoulds’, ‘ought tos’… and generally, unnecessary and self-defeating thinking.

What makes this self-talk abuse is the comparing yourself to someone else and how they are promoting themselves and their business. The only thing you should be doing is what is right for you, and then finding a way to do it that is empowering, and transforms it from a ‘supposed to’, to a ’want to’ and has you taking action, without the internal struggle.

I am a firm believer that life begins at the edge of your comfort zone.

The key is to figure out your own PR Persona™, which harnesses your own unique strengths and traits, as well as where you have decided you are willing to step out of your comfort zone [for a new action or strategy].

Writing this article made me think of a cartoon book I read years ago entitled, “I Am in Training To Be Tall and Blond”. You don’t need to be in training to be anyone but the best version of yourself!

If you’re interested in getting visibility whether you’re an introvert or someone who is spotlight shy, but the thought of it makes you uncomfortable, then let’s talk. I can show you ways to become more being visible and getting media attention without compromising who you are.

To your publicity success!

with love,

Jane

PS. After I drafted this article, I saw a copy of “I’m in Training To Be Tall and Blonde” sitting on the top of the free bookshelf in my apartment building! Synchronicity?

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Kenneth Cole Uses My PR Tip to Score Big Press- You Should Too!

It’s so much fun when you see your PR tip put to good use… and getting results- Publicity!

Just a quick note to share with you something exciting.. and to encourage you to take advantage of this free tool, if you aren’t already and get set up for more Publicity today!

I am talking about Google Alerts.

Google alerts have been part of my PR tips and toolkit for as long as I can remember. If you have done any of my trainings or been on my list for awhile, you have probably heard me recommend them! It is one of the best free tools you can use to track PR, build a media list, get pitch and content ideas….

In fact I just made a new video for you about how to use Google Alerts – and hadn’t had a to post it yet when… I saw this headline on Time Magazine’s website:

Kenneth Cole Replaces Man’s Stolen Bag After Learning of Theft From Google Alerts read the full article here

I got so excited. Kenneth Cole’s team is using Google alerts as I recommend…and they used the alert to take action, resulting in some great publicity. Free tool. Free Publicity! How exciting!

This is the kind of PR tool that works for you, no matter what your company size.

I want to make sure you benefit from Google Alerts and maximize this PR tip and get more publicity – I show you how in this video:

It shows you the best way to set up your alerts… and how to use them for the most return on your time.

Update: I have found Talkwalker alerts discover more content than Google Alerts. They are also free- same set up recommended.

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