Media Mentions Archives | Jane Tabachnick & Co

Media Mentions- How 3 Words Close More Sales

The power in your media mentions is that they can help drive sales. Even today, they create impact and influence, despite the media and their credibility being questioned during this past year.

When was the last time you bought a new computer, stereo or other electronics without asking for recommendations from friends and family or checking online reviews? Will you book a restaurant without checking what other diners had to say? Most likely not.

It’s no different for your business. We’re in what has been called the Reputation Economy and the Trust Economy; it could be called the Review Economy. The bottom line is that what the customer cares about is not what you say about you, it’s what ‘they’ say about you.

Leverage Your Media Mentions

As consumers’ trust in advertising has declined, trust in recommendations from friends and family, online sites, and the media, have increasing value, in that order of importance according to a Neilsen study.

People like to do business with those that they Know, Like and Trust. Recommendations can help form the basis of that trust. It’s one of the reasons Linkedin offers recommendations and endorsements on your profile – to add a trust factor – the kind of credibility that only an independent third party can bestow. These recommendations can also inspire sufficient trust between strangers that makes them comfortable handing money over to other strangers across the internet; it’s the driving force and what has been responsible for the success of sites like eBay and more recently Airbnb.

Seth Godin recently wrote about this on his blog:

“The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don’t lead to permission and trust. The privilege of connection. Everything else is slippery.”

For most businesses, trust can take time to build and maintain. It is often multiple touch points over time that increase know, like and trust until a prospect feels comfortable enough that they are ready to do business with you.

The process can be shortened when two factors are in place simultaneously: trust and authority.

[click_to_tweet tweet=”Authority is the power to influence others, especially because of one’s commanding manner or one’s recognized knowledge about something – lexico @janetabachnick” quote=”Authority is the power to influence others, especially because of one’s commanding manner or one’s recognized knowledge about something “]

The Impact of Being in the Media

The best way to accomplish this accelerated process is by leveraging the media. Done right, you can have instant trust and authority, which can immediately transform cold prospects into warm, pre-sold ones; this in turn closes sales more quickly. Here’s why:

Trust

Coming in a third on the Neilsen study on consumer trust, behind recommendations from friends and family, and online reviews, is the media. Being mentioned or featured in the media is perceived like an endorsement from them, the equivalent of a 5 star review, even though it technically isn’t. People trust the media and that trust is transferred to you and your business.

Instant Credibility

The media are trusted in part because they research and vet their sources. Once you’ve been mentioned in the media, you are instantly credible.

Third Party Credibility

The media mentioning you or singing your praises bestows third party credibility. Remember, consumers care more about ‘what they say about you’ than what you say about you.

Authority Status

Now that you have been featured in the media, you are seen as an authority in your field or niche. Given that they chose you, and they didn’t feature your competitor, you are seen as a top expert.

Celebrity Status

Being in the media immediately elevates your status to that of an instant expert and celebrity. Our culture is obsessed with celebrity and fame; people want to be associated with celebrities. This bodes well for businesses because when you are featured in the media you attain a form of celebrity status. This will cause people to seek you out and want to work with you.

The Three Words That Close More Sales

As Seen In are the three words that close more sales. By showcasing your media mentions, you are able to harness all the points outlined above: trust, authority status, celebrity status, instant credibility and third party credibility at once, invoked simply by using those 3 words.

Ok, it’s not just those three words. They need to be accompanied by the names or logos of the media outlets where you have gotten press or been cited.

For our purposes, the media can be defined as any newspaper or magazine, radio and TV, as well as high profile portals, blogs and social media, online or tablet magazines, podcasts or online influencers.

To get the biggest impact and instant trust, you need to use the graphic media logos, not just the names of their outlets.

Using instantly recognizable media logos on your webpage, in social profiles and in your marketing capitalizes on our current visual marketing preference and sends important information to your prospect or site visitor, rapidly and on multiple levels.

“When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. The brain processes visual content 60,000 times faster than text. Add that to the fact that 93% of all human communication is nonverbal and it becomes clear that a visual online presence is critical.” Source: Rebekah Radice Social Media Examiner

In fact, according to Neoman – “It only takes us 150 milliseconds for a symbol to be processed, and 100 milliseconds to attach a meaning to it.”

With a 2-7 second window of opportunity to grab someone’s attention when they land on your site or online profile, one of the best ways to garner their interest is with visual content. Use visual content that has a built-in trust factor and you have presold your visitor on working with you. That is why, As Seen in, accompanied by media logos, are the three words that close more sales, more quickly.

Think of it like creating a Trust Trigger- inspiring trust, elevating you to expert status and offering the equivalent of a 5-star review simultaneously. It’s the reason these media mentions, when showcased with the three words ‘as seen on’, are able to quickly or instantly turn cold prospects into warm ones. They may even close the sale for you.

A version of this article was first published on Linkedin

How a Nonfiction Author Can Get New Clients From Media

For authors, getting visibility helps put them in front of more potential readers. It also helps put them in front of more potential prospects. Nonfiction authors can get new clients from media coverage; especially if they know how to maximize the coverage that they get. The temptation to spend an interview talking about your book is great. With a bit of thought and planning, you can use your interviews to really connect with your audience, and make the case for why they need to work with you.

Here are my top 5 steps a nonfiction author get new clients using media coverage:

Speak in sound bites
“A sound bite is characterized by a short phrase or sentence that captures the essence of what the speaker was trying to say, and is used to summarize information and entice the reader or viewer,” according to Wikipedia. By speaking in sound bites you grab the reader or viewer’s attention and are able to connection quickly as people have short attention spans. A great sound bite is one that resonates with them and is memorable. It is the kind of content that may inspire them to share it on social media, and could easily fit on Twitter, whose limit is 140 characters.

Tell stories about the big problems you solve
Talk about the big problem that keeps your clients up at night. I don’t mean talk about your process. Tell a story about the big problem a client had, and how you were able to solve it. This lets your reader see themselves in your story, especially if this a problem they have. Your audience is going to think. I need that, I want that solution.

Use third party testimonials or descriptions
It can be hard to speak about yourself, especially in glowing terms without sounding boastful. If you have had a client describe you or your work in a very positive and concise way, then use it in your interviews as this can boost your trust and credibility with the audience. For example, “my clients call me the ‘Publicity Queen and Mentor’ and tell me that I make publicity very easy for them to understand and implement on their own.” This serves as both an elegant way to state your expertise, while also building additional third party credibility with the testimonial.

Cite statistics
Statistics sound authoritative and are called ‘sticky content’; they are easily shared and journalists love them. It’s even more powerful if you can cite your own survey or statistics. It doesn’t have to be a huge survey of 1000 clients. If 10 out of 20 clients have the problem that you solve, you can state that ‘50% of the companies we speak to are struggling with this problem.’

Use language that talks about the benefits of your solution
Well chosen words can really reach the audience and help make them desire your solution and want to work with you. Again, this is not intended to be a sales pitch but part of your story. The client was happy because our solution was ____________ [fill in the blank]. Great benefits to cover are how you save time, money or stress. Words, like cheaper, easier, faster, better will grab the audience’s attention. Who doesn’t want more results like that in their business.

Don’t be afraid to be a bit mysterious and suggest that the audience will have to get the book to find out exactly how you achieved an outcome, but do tell great stories and give them enough information to intrigue them. Make a specific reference in your interview to your book. For example, ‘I cover this in chapter 3’. That draws your reader or listener back to the book and suggests they get it to read chapter 3 for themselves.

Finally, include an invitation, also known as a call to action. In print media, it’s up to the journalist or publication what they will include it in the article or profile, so it may not be possible; you’ll want to ask if they can include your invitation. A good call to action can be ‘sign up for my newsletter’, ‘download a free report’ or ‘download a sample chapter of the book’ on my website. When you are being interviewed on radio, podcast or TV you can usually make a call to action. I recommend discussing it with the media outlet beforehand. They will often be happy to segue into your call to action by asking, “If the listener would like more information about your work, what is the best way for them to find out?” Here is where you invite the reader or listener to connect with you, download your content or engage with you on social media.

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Tips for Successful HARO Pitches

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Why Do-Overs Need to be Part of Your Marketing Strategy

I started thinking about do-overs and second chances after attending my cousin’s second wedding [same groom – the first wedding took place in the groom’s native country]. How they can be both positive and critical to your business success. I was thinking of all the times I stopped myself when I was probably inches or millimeters away from success. Can you relate?

Even if the improvement is only a millimeter over the last run, do-overs can make all the difference. Watching the Olympics recently, I saw a few races where millimeters or milliseconds were what separated the gold medalist from the rest of the competitors.

Anthony Robbins talks about how the difference between success and failure is only a millimeter apart in this inspiring video.

I am not talking about a Mulligan – the do-over in golf you request because you didn’t like your first shot. I am talking about an informed do-over. There are a number of places where the do-over make sense in your business and I believe should be built into your business practice. Part of the key to success, is to use available feedback or tools to help you improve on your previous attempts or initiatives.

Here Are a Few examples of How Using a Do-Over in Your Marketing Can Be The Key To Success

Headlines, Blog Post Titles, and even Book Titles or Sub Titles

A mentor of mine recently suggested that perhaps better blog post titles would help with readership and engagement. I decided to use an A/B split test tool to see if my original post title [‘A’], could be improved with an alternate [‘B’] . I used a free plugin called Title Experiments Free that randomly displays the 2 post titles and ranks them based on performance. I tested three titles: in two out of three cases, my original ‘A’ title was preferred, and in the third case, the alternative headline is proving to be a better option than my original headline.

Pitching the Press

If your story idea or pitch doesn’t land the first time, you can go back to a journalist or publication with a revised pitch or a new one altogether. Clearly, if you have gotten feedback from the journalist or media outlet on what improvement or changes your pitch needs to get them interested , that is ideal but that’s not always an option. You can do your own research by looking at some of their published stories and see if you can identify how they are different from your pitch, and use this insight to improve your stories before re-submitting.

[clickToTweet tweet=”‘You miss 100% of the shots you don’t take’ – Wayne Gretksy. via Why You Get a Do-Over” quote=”‘You miss 100% of the shots you don’t take’ – Wayne Gretksy”]

Your book launch or book marketing

Perhaps your book didn’t get the kind of reception that you had hoped for. Maybe you got rejected by publishing houses you submitted your book to. You are not alone. Agatha Christie’s book pitches were continually rejected for 5 years, before she landed a publishing deal. Her book sales are now second to the best selling author of all time, William Shakespeare.

There is no reason you can’t go back to your book for a do-over and make some tweaks until you succeed. This can include any aspect from the book pitch, the book title or subtitle, the book description, the cover, the book category it is listed under in Amazon and Barnes and Noble, to your book landing page design and content.

Coca Cola has done this numerous times, releasing ‘New’ versions of coke. Some have disappeared quickly and some have succeeded and stuck around.

[clickToTweet tweet=”Don’t Give Up Before the Magic Happens- F Flagg via Do-Overs Need to Be Part of Marketing” quote=”‘Don’t Give Up Before the Magic Happens’- Fanny Flagg”]

Where are there opportunities in your marketing for a do-over that can make all the difference in your success?

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How Thinking Big Can Be Bad for Building Authority

How Thinking Big Can Be Bad For Building Authority

Think big. Create a big hairy audacious goal BHAG. You have all been encouraged to do that. The truth is that thinking big can hurt you in the short term when it comes to everything from building authority, seeking publicity to book reviews and more.
It’s great to create that big hairy audacious goal and to think big, however if it’s not put in perspective it can actually hurt you when it comes to achieving some of your goals, especially when those goals involve third parties such as building authority, getting media coverage, being a radio show guest or getting book reviews.

Prospects sometimes come to me stating their desire to be featured in Entrepreneur magazine, The New York Times or in the ultimate outlet – Oprah magazine. Those are great goals, however, sometimes you have to start out in the minor league, before the majors take notice of you.

Let’s take a page from Oprah’s path to success

Oprah didn’t start out as a nationally recognized, incredibly popular talk show host. She started out part time at a local black radio station in Tennessee. From there she went to another local station as both the youngest news anchor and the first black female news anchor at Nashville’s WLAC-TV. It wasn’t until 2 jobs later that she was discovered by a Chicago station that invited her to come work on a talk show, which soon lead to what we all know as The Oprah Winfrey show.

We might never have heard of Oprah if she only had her sights set on getting hired directly on a major network show, and wouldn’t consider anything less. Instead she began part time, at a local station and kept stepping up into bigger and more visible roles.

It’s important to not to overlook local or smaller opportunities because they often lead to other opportunities. You may be missing out if you’re overlooking opportunities, and holding out exclusively to land the big one first.

Starting smaller offers multiple benefits

By starting smaller or with lesser known media outlets, you get to do a few positive things:

Have an easier time getting opportunities – local media likes local stories, and there is often less competition seeking them
You can practice and polish your skills – better to flub in your small town paper than in The New York Times….
Larger media outlets, producers and book reviewers often scan local media or smaller blogs for story ideas.
The media mentions or reviews you receive are great content to fill your media room or press kit with

For the big win that you’re looking for, it just may not be the first publicity or place you get quoted.

Oprah got her break as an anchor on the news, because she was willing to work at a small local station.

So when it comes to getting publicity, being a guest on a podcast, getting your book reviewed and many other desirable situations, having some experience, even if it’s not from the top network or leading company counts.

Describing what journalists look for in a source, Dawn Reiss, freelance journalist /writer for various national outlets said,

“A lot of the major outlets will do a Google search on people to see where else they’ve been published.”

So being published, somewhere, counts. If you steadily and consistently build your authority and showcase it properly online, those big opportunities will come.

What opportunities are you overlooking because you think they are too small or insignificant?

This first appeared in Business2Community

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Don’t Call Yourself An Expert

Don’t call yourself an expert, even though I know you want to be seen as one. Saying I’m an Expert doesn’t always feel right – whether you have impostor syndrome and don’t think you are worthy of that title [even though you most probably do deserve to be called an Expert], or you fear being seen as being boastful.

The real reason calling yourself an expert doesn’t work, is because we live in a review or reputation economy. People don’t trust what you say about you. Sorry, that is the truth.

Here is what they do trust, according to Neilsen’s Trust in Advertising survey:

Recommendations from friends and family
Online reviews, recommendations and social proof [high number of likes, huge twitter following…]
The media

Not mentioned in the survey, but they also trust: Authors

Don’t Try this Trick at Home

Muhammad Ali called himself The Greatest, before he even believed he was.

It worked for him, but for 99.999999% of us, we would raise some eyebrows and be thought of as many things BUT the greatest.

To communicate that you are an expert to your network – prospects, partners, social media, clients, and even your mom….

Don’t Call Yourself An Expert – Do this:

Display reviews, recommendations, media mentions and testimonials prominently on your website, in your social profiles, in your bio… [More about how to do this effectively in an upcoming post]

Let others do the talking for you. It’s much more effective and believable. And it doesn’t feel braggy or insincere as it does when you call yourself an expert.

Here is what this could look like in person. When asked, “What do you do?” You could respond with something a client has said about you. I might respond as follows:

“My clients call me the ‘Make it Happen Maven’ – I help them get more visibility and authority positioning, and help them become bestselling published authors.”

Not only is it a lot more authentic and in tune with our review economy, it’s a lot more intriguing than saying, “I am an authority marketing and book publishing expert.”

Now, what do you do? Please comment below and let me know!

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Inspiration From Successful Entrepreneurs

I’m still inspired a week later……..and can’t wait to share with you some truly great things… A week ago I was attending the Entrepreneur Magazine 360 Conference here in New York City, getting inspiration from successful entrepreneurs.

It was a very energizing day hearing from a variety of entrepreneurs ranging from:

Will.i.am of the Black Eyed Peas to Daniel Lubetsky founder of Kind Bars, Olympic Skier/NFL player/Philanthropist/Entrepreneur Jeremy Bloom, to Reddit founder Alexis Ohanion.

I was inspired, impressed, validated and educated- I still am, here are some of the highlights and takeaways from the event:

Are you a Visionary or an Operator?

Les McKeon gave a great presentation on the journey a business goes through. He demonstrated why:

“You are either a Visionary or an Operator – you can’t be both.”

Will.i.am was intelligent, innovative, inspired, visionary, awesome…. He hardly spoke about music, and spoke more about his company i.am+ which is going to compete directly with Apple with its wearable tech.

[clickToTweet tweet=”Entrepreneurial ideas come frm fusion = Mixing + inspiration + needs + community.@iamwill ” quote=”Entrepreneurial ideas come from fusion = Mixing + melding inspiration + needs + community.”]

In 2015, everything is going to be wearable and functional. Maybe a jacket instead of a phone.

<<< >>>>

Sometimes you miss major success by 1 Inch

Jeremy Bloom- Olympic skier, NFL football player, philanthropist and entrepreneurs founder of a 100 million dollar company, had a 22 second shot at making Olympic Gold… yet missed by 1 inch. It’s what he did after missing that was so inspiring!

You may have heard the expression Fail Fast. Jeremy gave himself 48 hours to have a pity party. To replay in his mind all the things he could have/should have done differently and then he moved on with his life.

<<< >>>>

Daniel Lubetsky, founder of Kind bars, proves you can be successful and be kind [pun intended]

When you move from a skeptic to an evangelist, nobody can stop you.

There were so many wonderful ideas, inspirations and insights! I hope these examples have inspired you as well.

One more thing… all these entrepreneurs have one major accomplishment in common. Can you guess what it is? Please place your guess in the comments below. The first person to post the answer wins a special prize!

Whenever you have the opportunity to be around and get inspiration from successful entrepreneurs, grab it. As Daniel Lubetsky said, “Entrepreneurs are probably the most fun at a party.”

What all the entrepreneurs who spoke at the Entrepreneur 360 Conference have in common is that they are all authors.

To your publicity success!

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Media Lead Times – Key To Pitching The Media Successfully

Why I can’t get you into Entrepreneur or Inc. magazine next month.

I’ve gotten this request many times from prospects, “Can you get me featured in Entrepreneur magazine next month?”

No, I say without hesitation.

Not because I doubt my pitching skills but because there is something called lead times.

“Why not? I’ll pay whatever you charge,” persists the prospect.

Let me stop you right there. I didn’t hesitate to say no because TV, radio, magazines, newspapers, and some blogs and websites have lead times that govern their operations. These timelines may vary for different types of media outlets. Still, if you want to get media coverage or pitch a story or article, it’s essential to understand their lead times.

A Lead time in publishing describes the amount of time that a journalist has between receiving a writing assignment and submitting the completed piece. Depending on the publication, lead times can be anything from a couple of hours to many months. [source: Wikipedia]

Print publications like Entrepreneur or Inc. plan their issues four to six months in advance. This is one of the reasons that PR firms require a minimum 6-month retainer. Publicity can take time and planning to build a smart and strategic campaign, one that gets you media coverage.

As to my prospects who want to get featured next month, you are just too late. But don’t despair. With some planning, you can pitch the media with enough lead time to be quoted or appear on air, in print, or online.

Plan Backwards

Part of the key to successfully pitching publications on a story, a product launch, or an event is to work backward from your event date.

This way, if you were launching a product on February 1 of next year to get mentioned or featured in a print magazine such as Entrepreneur, you would have to start pitching 4 to 6 months before – in August to be safe.

I find planning backward can be can be beneficial when planning events and other promotional initiatives that have a firm date or event that I am building toward.

Here are some media lead times:

Monthly Consumer Magazine – Lead Time is four to six months

Newspaper sections vary [so it is best to check with the publication]

Daily Newspapers – Lead Time is one to three weeks*

TV Morning Shows [National] – Lead Time is two weeks to two months*

When in doubt, you can look at a publication’s media kit to see when the advertising closes for a particular issue; this will clue you into their lead times. You can always reach out to the publication to ask them precisely what their lead time is

* The one exception to these lead times can be ‘breaking news’. A story that has just happened and is considered very important and/or timely.

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Kenneth Cole Uses My PR Tip to Score Big Press- You Should Too!

It’s so much fun when you see your PR tip put to good use… and getting results- Publicity!

Just a quick note to share with you something exciting.. and to encourage you to take advantage of this free tool, if you aren’t already and get set up for more Publicity today!

I am talking about Google Alerts.

Google alerts have been part of my PR tips and toolkit for as long as I can remember. If you have done any of my trainings or been on my list for awhile, you have probably heard me recommend them! It is one of the best free tools you can use to track PR, build a media list, get pitch and content ideas….

In fact I just made a new video for you about how to use Google Alerts – and hadn’t had a to post it yet when… I saw this headline on Time Magazine’s website:

Kenneth Cole Replaces Man’s Stolen Bag After Learning of Theft From Google Alerts read the full article here

I got so excited. Kenneth Cole’s team is using Google alerts as I recommend…and they used the alert to take action, resulting in some great publicity. Free tool. Free Publicity! How exciting!

This is the kind of PR tool that works for you, no matter what your company size.

I want to make sure you benefit from Google Alerts and maximize this PR tip and get more publicity – I show you how in this video:

It shows you the best way to set up your alerts… and how to use them for the most return on your time.

Update: I have found Talkwalker alerts discover more content than Google Alerts. They are also free- same set up recommended.

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Publicity Shy? Here are 6 Tips To Overcome It

I was watching the Tony Awards the other night, and thought I was about to witness something I had just been thinking about – the value of dress rehearsals. Literally.

It was around the third wardrobe change for co-host Kristen Chenoweth that I began to wonder if they had done a dress rehearsal in the latest dress. The neckline of this black coat dress was cut low and with every dance move that had Kristen bending forward, the dress revealed more and more…I thought we were going to see much more than she intended. – flashback to Beyonce and Janet Jackson Superbowl wardrobe malfunctions.

That may sound like an extreme example, however if you think about it, you don’t know how you or your clothing will look or perform in a public situation, unless you hold dress rehearsals.

A rehearsal is an event that occurs as preparation for a performance. It is undertaken as a form of practicing, to ensure that all details of the subsequent performance are adequately prepared and coordinated. Most commonly employed in the performing arts as preparation for a public presentation, rehearsals are nevertheless used in other contexts, as well, to prepare for the performance of any anticipated activity [source: Wikipedia]

I’ve been thinking about the difference between publicity shy or nervous about seeking media attention and putting yourself out there, and being confident. A dress rehearsal can be the best gift you can give yourself; and not just the shy, introverts, and newcomers, experienced individuals still need to do a trial run or be at risk for a variety of unnecessary mishaps.

A dress rehearsal, in every sense of the word, can make all the difference. Whether you are seeking publicity and on camera interviews or public speaking opportunities or even a job interview, you can benefit from a complete dress rehearsal. You may ace your interview brilliantly, and the last thing you need would be a wardrobe mishap or malfunction.

Here are 6 ways a dress rehearsal will help you be a media darling or ace speaker:

Build Confidence – Practice may not make perfect, however it builds your speaking or interview muscles and along with them your confidence. Each time you do an activity, even in practice, you get a little more confident.

Master Rhythm and timing – A speech or interview can take a few tries before you develop pleasant pacing and delivery.

Shape Your Ideas and talk into concise sound bites – The media love you to speak in concise, easily quotable sound bites. Speaking in this fashion for most of us requires practice.

Get comfortable with technology – whether it’s a head set or a PowerPoint clicker, you want to learn to use them without a live audience watching you fumble or struggle with them.

Wardrobe – A full tryout of your head to toe outfit and make up while give a speech and doing all the activities you will be doing in the public eye, will ensure you don’t have embarrassing surprises. Try getting in and out of a car, climbing stairs, standing and sitting in your outfit. The wrap dress that looks great while you are standing on stage, may unwrap when you sit, causing a very revealing problem for a seated interview.

Try it on for color – A few photos and videos from head to toe while standing and seated, will ensure you like the way the outfit looks on film, and catch any other potential color clashes in advance.

Background Check – A distraction in the background can detract from your success. If you are going to be on a televised show, ask what color the background is, and check clips online to see what color outfits past guests looked best wearing on air.

If you are going to shoot your own video, have someone photograph you on the spot where you will be standing to record. Make sure the clothing works with the background, and also that there are no distracting objects behind you or that appear to be growing out of your head.

You can always hire a coach or mentor to help you build media skills and confidence.

Most of us don’t like surprises. Especially embarrassing ones.

What event do you have coming up that could benefit from a dress rehearsal?

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New Publicity Tool Helps Convert More Website Visitors to Customers

Authority Bar, a new publicity tool makes it easy for anyone to put their media mentions front and center on their website, without any technical knowledge. By adding an attention grabbing strip to the top of any web page, Authority Bar captures visitors attention within those critical first few seconds after they land on a website. Featuring the recognizable media logos where one has gotten mentions, it adds instant credibility and trust.

Today consumers are more mistrusting of advertisers and companies than ever before. They seek third party credibility before they do business with a company. Think about this, when was the last time someone made a purchase without checking online reviews first? Consumers do trust the media, viewing them like a recommendation or online review. In fact, according to the 2013 Nielsen Trust in Advertising Report, earned media such as editorial content in newspapers places just behind recommendations from friends and family, and online reviews.

Its been said that people want to do business with those they know, like and trust, and Authority Bar helps create that instantly by transferring the authority of the media companies whose logos are displayed in the bar. It can also be used to display company logos, which also lend instant credibility. Any potential customer who sees that one has credible and recognizable clients, will feel confident working with – reasoning if a company’s work is good enough for Nike, it’s good enough for their company.

“Too often companies get great media coverage, and they don’t highlight it, losing out on opportunities to leverage the very publicity they probably worked hard to get. I created Authority Bar to make it easy for anyone to showcase their media coverage and have it keep working for them,” stated digital PR and content strategist Jane Tabachnick.

Authority Bar is a word press notification bar plug-in. It’s unique in that it allows people to upload images or logos to the bar, as well as resize or crop them from within the WordPress dashboard. It’s fully customizable to match ones website branding and style; it’s also responsive so it will display well on web browsers and mobile devices. It comes in 3 licenses – personal, multi site and developer license, with prices starting at $37. For more information visit https://www.janetabachnick.compr-store/

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