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Episode 26

Evaluating Opportunities

In this episode, I share one of my go-to tools for evaluating PR and authority building opportunities – Alexa.com.  See example below.

Alexa.com example

Episode 25

What Does Google Say About You?

When people are considering working with you or featuring you in the media, they Google you. What does your digital footprint reveal about you?

Episode 24

Time to Think Like a Global Brand

Now that you are getting visibility and being featured in the media, whether it’s in print, online, on radio and podcasts or TV, you need to think like a global brand.

Episode 23

How do I know if my Email Was Opened?

Wondering if your email has been read? Here are a few tools that will let you know:

MailTracker – a chrome add on for Gmail

Get Notify – works with many email services

I do not recommend you use the ‘open receipt’ feature on Outlook or similar email, that requires the recipient to click to let you know they received it. This will likely be an annoyance.

Episode 22

#PitchFail

Does your pitch fail due to ignoring best practices? In this episode, I share a real life example of #PitchFail.

MuckRack – The Month in Bad Pitches – Blog     Twitter

Episode 21

Don’t Send The Media On A Scavenger Hunt  

When pitching the media, please don’t send them on a search mission!

Episode 20

Publicity Shy? Try This

Does self-promotion feel uncomfortable? In this episode I share my top mindset shift to help you promote yourself without feeling like a braggart. To learn more, please check out my blog post:  5 Ways to Promote Yourself That Don’t Feel Icky

Episode 19

 HowTwitter Can Help You Craft Better Pitches

Shakespeare wrote, “Brevity is the Soul of Wit”. The same is true for your pitches.  In this episode I explore how Twitter can help you write better pitches.

Episode 18

 Me an Expert?

It is common to question whether you are an expert. Here is how to shift your mindset around this.

Episode 17

 The Sound of Crickets

Should you expect to hear back from your media pitches? In this episode I explain what you can expect from the media

Episode 16

 Chocolate, Vanilla or Strawberry

You have many choices of outlets for publicity and authority building. In this episode, I cover a common mistake people make, when deciding which type of media to target.

Episode 15

A View From the In Box

When you pitch the media via email, the most important part of your pitch is the subject line.

Here are a few tools you can use to help you craft better headlines or subject lines:

The Blog Post Title Generator is a great tool that takes one keyword you input and generates 10-100 title ideas. With a little tweaking and customization, you can create some attention grabbing subject lines.

Co Schedule Headline analyzer —  will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.

The American Marketing Association’s tool will analyze your headline to determine the Emotional Marketing Value (EMV) score: as you know creating an emotional connection is a key part of successful pitching.

Episode 14

Introvert, Extrovert or Ambivert

As an introvert, extrovert or ambivert, you can do PR your own way.

June 3, 2019

Get Visual  

Using visuals can make your PR more compelling and more memorable.

June 2, 2019

The Truth About Media Interview

Episode 21

Don’t Send The Media On A Scavenger Hunt  

When pitching the media, please don’t send them on a search mission!

Episode 20

Publicity Shy? Try This

Does self-promotion feel uncomfortable? In this episode I share my top mindset shift to help you promote yourself without feeling like a braggart. To learn more, please check out my blog post:  5 Ways to Promote Yourself That Don’t Feel Icky

Episode 19

 HowTwitter Can Help You Craft Better Pitches

Shakespeare wrote, “Brevity is the Soul of Wit”. The same is true for your pitches.  In this episode I explore how Twitter can help you write better pitches.

Episode 18

 Me an Expert?

It is common to question whether you are an expert. Here is how to shift your mindset around this.

Episode 17

 The Sound of Crickets

Should you expect to hear back from your media pitches? In this episode I explain what you can expect from the media

Episode 16

 Chocolate, Vanilla or Strawberry

You have many choices of outlets for publicity and authority building. In this episode, I cover a common mistake people make, when deciding which type of media to target.

June 5, 2019

A View From the In Box

When you pitch the media via email, the most important part of your pitch is the subject line.

Here are a few tools you can use to help you craft better headlines or subject lines:

The Blog Post Title Generator is a great tool that takes one keyword you input and generates 10-100 title ideas. With a little tweaking and customization, you can create some attention grabbing subject lines.

Co Schedule Headline analyzer —  will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.

The American Marketing Association’s tool will analyze your headline to determine the Emotional Marketing Value (EMV) score: as you know creating an emotional connection is a key part of successful pitching.

June 4, 2019

Introvert, Extrovert or Ambivert

As an introvert, extrovert or ambivert, you can do PR your own way.

June 3, 2019

Get Visual  

Using visuals can make your PR more compelling and more memorable.

June 2, 2019

The Truth About Media Interview

In this episode I bust some common myths about how media interviews are conducted.

June 1, 2019 How to Be a Media Darling

Want more publicity? Become a media darling. In this episode I share what that means – the mindset and some action steps you can take.

May 31, 2019What’s Your Why?

Knowing your why, and including in your pitch, can help you get more publicity.

May 30, 201Book Your Authority

There are many ways to build authority. In this episode I talk about the benefits of becoming an author.

May 29, 2019A Lesson in Authority Positioning From Richard Branson

Authority positioning, once created, needs to be maintained. In this episode, I share an example of how Sir Richard Branson does this masterfully.

Richard Branson Example of Authority Positioning

May 28, 2019Where’s My Audience?

Knowing your audience, also called your client avatar is a key ingredient in getting press and building authority. In this episode I cover 5 simple methods to find your audience.

May 27, 2019Think Like a Journalist

Trying on a Journalist’s hat can help you pitch better stories. I cover three key questions your pitch should answer.

May 26, 2019Go Local

There are benefits to starting small, even if you have your sights set on top media outlets.

May 25, 2019You Have to Be in it to Win it

Are people who get featured in the media just lucky? In this episode we explore how to increase your luck and get more media coverage.

May 24, 2019No One Cares What You Say About You

It’s been called a Reputation or a Trust Economy. PR can help build authority and trust, as well as visibility.

May 23, 2019When is the Right Time to Start PR?

I often get asked when is the right time to start PR? The answer may surprise you. I share 5 steps you need to take before you start pitching the media.

May 22, 2019Welcome

Authority Positioning, including public relations, is an intentional and necessary path to business success today. In a noisy world where we are bombarded with 5000+ messages a day, it takes intention and effort to be seen and to stand out to our target audience.

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