How One CEO Went From “Hidden Expert” to Industry Authority in 6 Months – Without Writing Consultant Bullshit

How to Command Premium Clients, Higher Fees, and Keynote Invitations - By Publishing a Book That's Built as a Business Asset

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IMPORTANT – PLEASE READ: On this page, I’m going to share exactly how you can start landing premium clients, higher fees, and even keynote presentations by publishing your own book. I put together this page because there is a lot of misinformation about publishing your own book, especially in the age of AI. Most people will waste a lot of time and money publishing the wrong book, or worse, a book that never lands in the hands of your ideal audience.

I encourage you to read this page, take in the information, then determine if I would be a good fit to help you publish your book, grow your authority, and land premium clients and opportunities.

If I’m not the right fit, that’s okay. But if you think I am, buckle up… because I”ll quickly show you just how valuable the right book can be to your personal and professional growth.
My challenge was creating a book that not only read with the polish and authority of an established publisher but also looked every bit as captivating and sophisticated as titles you’d find topping the New York Times list.

Thanks to Jane’s expertise, I ended up with a book that rivals the quality of any major imprint and a launch strategy that helped it stand out and gain momentum on Amazon from day one.

Additionally, my book was named a Top 20 Best Business Minds Book Awards Winner 2025, and helped land me a guest lecturer spot at MIT and a few large consulting gigs.
Author Testimonial for Jane Tabachnick & Co
Ernesto J. Gómez
Consultant and Author

For years, I’ve worked with accomplished coaches, consultants, and business leaders who have the same problem.

They’re brilliant at what they do. Their clients get results. But when it comes to visibility? They’re invisible to the people who need them most.

They’ve thought about writing a book. For years, actually. But it feels like stepping into quicksand—uncertain, overwhelming, and potentially embarrassing if it doesn’t work.

Here's what they don't realize:

The problem isn’t their expertise. It’s that they’re treating the book like a creative project instead of a business asset.

That changes everything.

The Conversation That Changed How I See Books

I was working with a consultant who’d been in her industry for 18 years. Top-tier clients. Stunning results. But she kept losing opportunities to people with half her experience – because they had authored books.

She came to me ready to write. Had her outline. Blocked out time. Even picked a title.

Then I asked her, *”What do you want this book to do for your business?”*

She went quiet.

“I… I guess I want people to see me as an expert?”

That’s when it hit me.

Most people write books hoping they’ll somehow lead to credibility. That’s backwards.

Credibility doesn’t come from having a book. It comes from having the right book—one that’s strategically designed to position you, clarify your authority, and create opportunity.

That realization became the foundation of everything I do now.

Why Most Books Fail to Move the Needle

Here’s what most book coaches won’t say:

Publishing a book is easy. Getting one that actually elevates your business? That’s rare.

I’ve seen it repeatedly. Talented professionals spend months writing a book, launch it with hope, and then… nothing.

A few family members buy it. Maybe some existing clients grab a copy. But the speaking opportunities, the quality leads, the industry recognition? They never show up.

Why?

Because literary training teaches you to write well. It doesn’t teach you to think strategically about what a book can do in the market.

My background is different. I come from design, PR, and marketing. I look at books the same way Fortune 500 brands look at their flagship assets—as positioning tools that need to work in the real world.

That’s where the Impact Amplifier™ framework came from.

I get it. The process of writing a book can feel overwhelming.

You’re a successful coach, consultant, or healer with valuable knowledge to share. You know that becoming a recognized leader in your industry could unlock incredible opportunities, and writing a book feels like the perfect way to showcase your expertise and attract those high-end clients you’ve been dreaming of.

But creating a book that truly reflects your brand and connects with your ideal audience? That’s not easy, especially if you’ve never done it before. The idea can feel overwhelming, leaving you stuck and unsure of where to start.

I believe your message deserves to be heard because it has the power to make a real difference. For the past 15 years, I’ve helped over 250 professionals like you turn their expertise into bestsellers that grow their businesses and position them as true authorities in their fields.

This Only Works If You're Already Doing Exceptional Work

Let me be direct about who this is for.

The Impact Amplifier™ framework only works if:

  • You're already successful — you have a track record, paying clients, proven methods. This isn't for people figuring out what they do.
  • You're mission-driven — you care about impact and want to reach the right people, not just anyone.
  • You're ready to be visible — you're done playing small and willing to step into thought leadership, even if it's uncomfortable.
  • You value excellence — you're not looking for quick or cheap. You want a book you'll be proud of for years.
  • You see the book as a business tool — not a vanity project or bucket list item. You're serious about leveraging it for growth.
  • You're coachable — you're open to strategic guidance, even if it challenges your assumptions about what makes a "good" book.

If you’re nodding, keep reading. If not, this isn’t the right fit.

The Three Reasons Exceptional Leaders Stay Invisible

I’ve noticed that accomplished professionals struggle with visibility for three specific reasons.

Problem #1: "I'm working harder than ever at marketing, but I'm still not seen as a top solution."

You’re active on LinkedIn. You post regularly. Maybe you speak or podcast.

But when your ideal clients are making decisions, your name doesn’t come up. They choose someone with less experience, fewer results, but better positioning.

It’s not about effort. It’s about authority.

A strategically positioned book is one of the fastest ways to establish it.

Problem #2: "I've thought about writing a book for years, but I'm terrified it won't be good enough—or that no one will read it."

This fear is valid.

Most books don’t get read. Most self-published books sell fewer than 200 copies. Even traditionally published books often disappear.

But here’s what most people miss: The power of a book isn’t just in how many people read it cover to cover.

It’s in how it positions you before someone even opens it. The doors it opens. The conversations it starts. The credibility it confers.

When your book is strategically designed, it doesn’t need to be a bestseller to change your business.

Problem #3: "I want more high-quality clients and opportunities, but I'm not getting the speaking gigs, consulting offers, or partnerships I deserve."

You’re qualified. Experienced. Excellent at what you do.

But when event organizers book speakers, when companies hire consultants, when media outlets look for experts—they’re not finding you.

Why?

Because without a book, you’re in the same category as everyone else. You’re “good,” but you’re not positioned as essential.

A well-executed book changes that.

Client Testimonials
My results have been phenomenal. Thanks to Jane's work and guidance, my book is now being used as a tool in a training program at AT&T. I've been tapped as a top trainer by Tony Robbins organization and I'm a sought-after thought leader. I was tentative about the process in the beginning however, Jane’s expertise and approach made the process an engaging and educational experience. I appreciated her thoughtful approach in fostering collaboration between the authors and the creative tools used to promote our businesses and a professional Image. If you're someone that is considering writing a book or looking for a publisher, I highly recommend Jane. Self-publishing can be a daunting task; Jane will provide you with the tools and support to get your project out there and into the hands of people that can benefit from your work.
Frederica A. Peterson
Frederica A. PetersonLeadership Consultant, Coach Facilitator and Author
I hired Jane Tabachnick & Co for expertise in the areas of getting my book out into the marketplace with maximum impact. I had self-published books before on my own, but this one meant more. I didn't just want to 'put it out there' and hope people read it. I wanted people to see it, be aware of it, and create a buzz about it. The best part of working with Jane is communicating with her. Her knowledge in this arena is exceptional and her excitement genuine (and contagious!). I wanted very much to have a #1 best-seller and with Jane's help and guidance we achieved that goal! She also provided me with direction for future goals for my book for which I am very grateful. Whether you have no idea where to start or have a game plan and need a professional to help get you cross the finish line, Jane and her team can help! Even after we were technically 'done' with our work, she continued to be a valued resource and always made time for me. Not a lot of people do that these days. Note- John's book was optioned by a Hollywood agent.
John Ruffini
John RuffiniTrainer and 2x Bestselling Author
So the book itself has received really good feedback and has been a great marketing and positioning piece. Since it became a bestseller, I have personally sold about 200 copies as a way to monetize my speaking opportunities. This alone resulted in $2k in revenue. As a result of those speaking engagements, countless leads were created which, to date, have resulted in thousands of dollars in new business...with, I'm sure, more to come. When all is said and done, I suspect, branding aside, the book will have been responsible for helping me generate 5 figures worth of new revenue in my business. And, the branding and positioning component is priceless. So, thanks Jane! Looking forward to experiencing more of the ripple effects!
Wei Houng
Wei HoungCo-Founder HumanOp Technologie and Author
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The Impact Amplifier™ Framework: How Books Create Disproportionate Authority

Most book coaches focuses on one thing: helping you write a good book.

That matters. Strong writing is essential.

But here’s the problem nobody talks about:

A well-written book with bad positioning is worse than no book at all.

Because now you’ve spent 6-12 months writing something that positions you as “another expert” instead of “the expert.” You’ve invested time and money into a credential that doesn’t open doors—it just sits there.

This is what happens when you approach books with a literary mindset instead of a marketing mindset.

The Impact Amplifier™ framework flips this completely.

It’s built on one insight that changes everything: Your book isn’t just content. It’s a positioning device.

Every decision—from title to structure to publishing strategy—is made to answer one question: “Will this elevate the author’s market position?”

Here's exactly how it works:

Step 1: Reverse Positioning—Start With Where You Want to Be, Not Where You Are

Before
After

Here’s where most authors go wrong from day one.

They start writing based on what they know. Their expertise. Their experience. Their stories.

Sounds logical, right?

It’s not.

Because the market doesn’t care what you know. It cares about the problem you solve and whether you’re the definitive voice on solving it.

Traditional book coaching says: “Write about your expertise.”

We say: “Identify the territory you want to own, then architect a book that claims it.”

Here’s the tactical breakdown:

The Territory Map Exercise

Before you write a single word, we identify:

  1. The Ownership Gap: What problem or niche in your industry is underserved by existing books? Where is there room for a definitive voice?
  2. Your Unique Angle: Not “what makes you different” (everyone is different). But “what perspective can you own that positions you as the obvious choice?”
  3. The Authority Statement: One sentence that makes it crystal clear why someone would choose you over everyone else in your space.

Example: Instead of writing “another book about leadership,” you write the book about “leadership for mission-driven CEOs who refuse to sacrifice values for growth.”

See the difference?

One makes you another voice. The other makes you THE voice for a specific audience.

Why this is counterintuitive:

Most authors think they need credibility before they can claim territory. Backwards. The book IS the credibility. But only if it’s positioned to claim specific territory from the start.

What you walk away with:

A positioning statement so clear that when someone asks “what’s your book about,” your answer makes them say “I need to read that” or “I know someone who needs that.”

Step 2: Belief Architecture—Structure Your Book Like a Persuasion System, Not an Information Dump

Here’s the fatal mistake most experts make when writing a book:

They organize it like a textbook. Chapter 1: Context. Chapter 2: Framework. Chapter 3: Implementation.

It’s logical. It’s comprehensive. It’s also forgettable.

Because readers don’t need more information. They need to believe you’re the solution.

This is where author coaches and publishers fail you. They teaches story, craft, and flow. They doesn’t teach persuasion architecture.

The Territory Map Exercise

Your book isn’t a teaching tool. It’s a belief-shifting tool.

Every chapter needs to move your reader up the “Belief Ladder”:

  1. Ground Floor: “This person understands my problem better than I do”
  2. Second Floor: “Their approach is different from what I’ve tried before”
  3. Third Floor: “This methodology makes sense and feels achievable”
  4. Fourth Floor: “I believe this person can help me”
  5. Penthouse: “I need to work with this person”

Most books try to teach everything. That’s the wrong goal.

Your goal is to build belief that YOU are the person who can teach them everything.

Tactical structure example:

Instead of:

– Chapter 1: Introduction to My Framework

– Chapter 2: Step One

– Chapter 3: Step Two

You structure it as:

– Chapter 1: Why Everything You’ve Tried Has Failed (establish unique perspective)

– Chapter 2: The Hidden Pattern No One Talks About (introduce your lens)

– Chapter 3: The Framework That Changes Everything (position your methodology)

– Chapter 4: What This Looks Like In Practice (demonstrate without full reveal)

– Chapter 5: Why This Works When Other Approaches Don’t (cement authority)

See how each chapter is designed to shift belief, not just transfer knowledge?

What they learn vs. what they don't:

They learn your THINKING. Your perspective. Your lens on the problem.

They don’t learn step-by-step implementation. That’s what working with you provides.

What you walk away with:

A chapter-by-chapter blueprint where every section has a job: shift a specific belief, establish a specific piece of authority, or create a specific “aha moment.”

Step 3: Strategic Scarcity—Write the Book They Can't Finish Without You

Most writing advice says: “Give away your best stuff. Provide tons of value.”

That’s half right.

You DO need to provide value. But here’s what they don’t tell you:

If you give away the full implementation roadmap, you’ve just replaced yourself.

Your reader thinks: “Great, now I can do this myself.” They never become a client.

This is the trap most expert-authors fall into. They write a comprehensive how-to guide, then wonder why it doesn’t generate business.

The 70/30 Writing Method

Your reader thinks: “Great, now I can do this myself.” They never become a client.

This is the trap most expert-authors fall into. They write a comprehensive how-to guide, then wonder why it doesn’t generate business.

Here’s the tactical breakdown:

Give away 70%: Your philosophy, frameworks, perspective, diagnosis, and strategic thinking. Teach them WHAT to do and WHY it matters.

Hold back 30%: The detailed HOW, the implementation support, the customization, and the accountability. The parts that require your expertise to execute.

Example from a real book:

  • Bad approach: "Here's my 12-step client acquisition system. Step 1: Do X. Step 2: Do Y..." (Full implementation)
  • Smart approach: "The best client acquisition systems have three components: positioning, presence, and proof. Here's why most fail at the positioning phase..." (Philosophy + diagnosis, but not detailed execution)

The reader finishes thinking: “I understand the framework. I see why my approach wasn’t working. I need help implementing this correctly.”

The Implementation Gap

Your book should create what I call an “Implementation Gap”—the space between understanding something and executing it well.

That gap is where your services live.

Practical writing test:

After each chapter, ask: “Could someone implement this perfectly without my help?”

– If yes → You gave away too much

– If no, but they understand WHY it matters → Perfect

What you walk away with:

A manuscript that positions you as the expert while creating natural demand for your services. Not manipulative—just strategic.

Step 4: Production as Positioning—Your Book's Design Is Half the Message

Before
After

Here’s something most self-published authors learn the hard way:

You can have brilliant content and still lose credibility if your book looks self-published.

People judge books by their covers. And their interior formatting.

It’s not fair, but it’s true.

Your book is a three-second credibility test.

When someone picks it up (or sees it on Amazon), they make an instant judgment: “Top-tier expert” or “Self-published amateur.”

This is where most authors cheap out. They spend months writing, then hire a $200 cover designer on Fiverr and wonder why their book doesn’t command authority.

The Production Credibility Stack

We treat production like a luxury brand treats packaging. Because that’s what it is—your packaging.

The stack:

  1. Cover Design: Should look like it came from a major publisher. Not “creative”—authoritative.
  2. Interior Typography: Professional typesetting with proper margins, spacing, and font choices. Most self-published books fail here.
  3. ISBN & Distribution: Published through your own imprint (not Amazon KDP label), distributed everywhere that matters.
  4. Digital Formatting: Kindle/ePub versions that look flawless on every device.

What this actually does:

When someone receives your book, they think: “This person is serious. This is professional-level work.”

That impression transfers to how they perceive your services.

Real-world test:

Put your book next to a bestseller from your industry. Would someone be able to tell which one is self-published?

If yes—you failed production.

If no—you nailed it.

What you walk away with:

A book that looks like it came from Simon & Schuster, not CreateSpace. The kind you’re proud to hand to a CEO. Instant Authority Positioning – before you even say a word!

Step 5: Post-Launch Leverage—Turn One Book Into 100 Opportunities

Here’s where most authors completely miss the opportunity:

They think the book launch is the finish line.

It’s not. It’s the starting line.

A strategically designed book is an asset that works for you for years—but only if you know how to leverage it.

Most authors launch their book, do a few social media posts, and then… that’s it. The book sits there. Maybe sells a few copies a month. Doesn’t generate opportunities.

Why?

Because they’re treating it like a product instead of a positioning tool.

The Leverage Matrix

Here’s how to extract maximum value from your book:

1. The Speaking Wedge

Your book is the fastest way to get speaking opportunities. But you have to be strategic.

Tactical move: Create a “Speaker + Book” package. Event organizers love this—they get a speaker who can also provide books for attendees.

We show you exactly how to position this to event coordinators.

2. The Lead Generation Engine

Your book should be feeding your pipeline constantly.

Tactical move: Free chapter + email sequence. Strategic placement on your website. Book funnels that convert readers into qualified leads.

Not “buy my book on Amazon and hope they find me.” Active lead generation.

3. The Authority Content Bank

One book = 50+ pieces of content.

Every chapter becomes: blog posts, LinkedIn articles, podcast episodes, YouTube videos, newsletter series.

You’re not creating new content. You’re repurposing the authority you already established.

4. The Partnership Catalyst

Want consulting partnerships, JV opportunities, or corporate deals?

Your book is your business card on steroids.

Tactical move: Strategic book gifting. Sending your book with a personalized note to 20 ideal prospects will generate more opportunities than 1,000 LinkedIn messages.

5. The Media Magnet

Journalists and podcast hosts are looking for experts who have something to say.

A published book is your credibility proof. It says: “This person has thought leadership worth featuring.”

We help you package your book into media pitches that get responses.

What you walk away with:

A 12-month leverage roadmap that turns your book into ongoing speaking gigs, consulting inquiries, media features, and partnership opportunities.

Client Testimonials
I was able to get the structure of my book right, and then to actually get it written and published. Had I not engaged Jane, I am certain I would not be a published author today. I felt like I was in good hands throughout the process. The journey toward becoming an author is full of ups and downs and Jane helped smooth the way. Jane offers a combination of deep experience, subject matter expertise, process orientation and communication skills that make for an outstanding business partner and book coach.
Wendy Ryan
Wendy RyanBoard + C-Suite Advisor and Author
When deciding on who to choose for a book coach, Jane is your choice. She has been amazing as a combination subject matter expert in all aspects of marketing, publishing and writing books and supplies never ending support and honest feedback, as well as freely sharing her personal and professional contacts. I can honestly say, I never could have done this without her. There are simply not enough superlatives to describe Jane and her team !
Marya Triandafellos
Marya TriandafellosArtist and Author
Jane was a strong consulting partner throughout my book launch. She brought a steady stream of creative ideas about how to promote my book and build a brand around it. Our conversations were energizing, and it was clear she genuinely enjoyed the process, which made our sessions both productive and fun. If you’re looking for someone who’s thoughtful, creative, and invested in your success, I’d recommend reaching out to Jane.
Todd Zive
Todd ZiveSenior Executive, Board Member and Author
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What This Really Means for You

Let’s talk about what actually changes.

Six months from now, you’re no longer the “best-kept secret” in your industry. You’re the expert people reference, recommend, and seek out.

Event organizers reach out to you for speaking opportunities—without you pitching.

High-quality clients find you because your book positions you as the clear choice, not just another option.

Media outlets, podcasts, and industry publications want to feature you because you have a clear point of view—backed by a published book.

And most importantly? You finally feel recognized for the quality of work you’ve been doing all along.

This isn’t about becoming famous. It’s about being seen for who you already are.

Why This Works When Other Approaches Don't

Now you can see why the Impact Amplifier™ framework creates different results.

Reason #1: We Start with Positioning, Not Writing

Traditional approach: “Let’s help you write a great book.”

Our approach: “Let’s claim the territory your book will own, then write the book that claims it.”

Most authors write first, position later. By then, it’s too late to fix.

Reason #2: We Design for Belief-Shift, Not Information Transfer

Traditional approach: “Teach your expertise comprehensively.”

Our approach: “Build belief in your expertise strategically.”

The goal isn’t to make your reader knowledgeable. It’s to make them believers.

Reason #3: We Treat Your Book as Business Asset, Not Creative Project

Traditional approach: “Let’s make something you’re proud of.”

Our approach: “Let’s make something that generates ROI for years.”

Pride matters. But so does pipeline.

This is why our clients’ books don’t just sit on shelves. They open doors.

What This Isn't

Let me set realistic expectations.

This is not a quick fix. Developing and publishing a strategic book takes 6-12 months. If you need instant results, this isn’t the path.

This is not for hobbyists. If you’re writing a book “just for fun” or as a personal memoir with no business application, we’re not the right fit.

This will not do the work for you. We provide strategy, structure, support, and production. But you have to show up and do the writing. There’s no way around that.

This is not guaranteed to make you a bestseller. Bestseller lists are influenced by factors outside our control. What we can control—and guarantee—is that you’ll have a beautifully produced, strategically positioned book you’re proud of. One that gets you results.

If you’re still reading, you’re the right person for this.

Your Two Options From Here

You have two paths.

Option 1: Figure It Out Yourself

You can piece together advice from blogs, YouTube videos, and generic book coaching programs.

You can spend months (or years) writing without strategic clarity, hoping it comes together.

You can navigate editing, cover design, formatting, and distribution by yourself.

You can publish your book and hope it somehow leads to opportunities.

Some people make this work. Most don’t. And even those who succeed spend 2-3X longer dealing with more stress and uncertainty than necessary.

Option 2: Partner with Someone Who's Done This Before

Or you can work with someone who understands both the craft of writing and the strategy of positioning.

Someone who’s guided dozens of mission-driven leaders through this exact process.

Someone who can help you avoid costly mistakes and compress your timeline from years to months.

That’s what the Author Impact Accelerator (for those in the writing phase) and Author Impact Publishing Package (for those ready to publish) are designed to do.

How We Work Together

This isn’t one-size-fits-all. Every author’s situation is different.

Here's how most partnerships unfold:

For authors in the idea/writing phase (Author Impact Accelerator):

– Phase 1: Strategic positioning and book architecture (Months 1-2)

– Phase 2: Guided writing with accountability and feedback (Months 3-8)

– Phase 3: Manuscript refinement and publishing readiness (Months 9-12)

For authors ready to publish (Author Impact Publishing Package):

– Phase 1: Manuscript evaluation and strategic refinement

– Phase 2: Professional editing, design, and production

– Phase 3: Publishing, launch strategy, and go-to-market planning

You’re supported every step. You’re never left guessing what comes next.

Typical ROI: Authors Who Execute This Framework:

Get consulting clients who are already sold – including a $7,500 engagement closed without a single call.

 

Land speaking opportunities and keynote invitations.

Attract higher-caliber clients who reference the book before the first conversation.

 

Receive podcast invitations instead of pitching for them.

 

Command higher fees – because authority changes pricing power.

Authors leveraging this framework have also secured visibility in outlets such as Entrepreneur, Inc., CNN, The New York Times, TechTarget, and major podcasts, including The Good Life Project.

 

The media doesn’t feature unknown experts.

It features authors.

And here’s what matters most:

You are introduced differently.

   Author.
  Thought Leader.
  Industry Authority.

That identity shift changes rooms.
It changes negotiations.
It changes opportunity flow.

Important: This is a premium, hands-on partnership. We work with a limited number of clients at a time to ensure exceptional quality and personal attention.

Our Guarantee: Your Book will Perform

If you commit to the process, we guarantee you will walk away with a strategically positioned, beautifully produced book that amplifies your authority and works as a business asset.

This is not about publishing a book.

It’s about creating a credibility engine.

  • A positioning tool.
  • A conversation starter.
  • A door opener.
  • A revenue accelerator.

If you do your part, we will ensure your book reflects the level of thinker, leader, and expert you truly are.

You won’t just be proud of it.

You’ll leverage it.

That’s not just a goal. It’s a guarantee.

Next Step: Book a Strategy Call

If this resonates, the next step is simple.

Book a no-pressure strategy call where we’ll:

  • Discuss your current situation and book goals
  • Map out your custom roadmap based on where you are now
  • Explore the investment structure and partnership details
  • Determine if we're a mutual fit

No hard sell. No pressure tactics. Just an honest conversation about whether this makes sense for you.

Book a Strategy Call

P.S. — The Cost of Waiting

You’ve probably been thinking about writing a book for months. Maybe years.

Every month you wait is another month your ideal clients are working with someone else. Someone less qualified. Someone with worse results.

Not because they’re better than you. Because they’re more visible.

The longer you stay invisible, the more opportunity you leave on the table.

Your book doesn’t have to be perfect. It just has to exist.

Let’s make it happen.

Book a Strategy Call

Client Testimonials
I was looking for a way to bring more attention (eyeballs!) to various aspects of my book services agency and brand, including my podcast and memoir coaching services. I now have a publicity strategy - a system - to get publicity for my brand and my business. It may sound simple but - I know what to do now! That's a huge result for me because now I'm empowered to create my own results. Since working with Jane, I am now frequently mentioned in articles by others (third party credibility!) including higher profile sources than I ever thought would notice me. Her knowledge and strategies work when you work them!
Chistine Whitmarsh
Chistine WhitmarshCelebrity Ghostwriter and Author
I’ve met Jane during my recent book launching campaign. She immediately understood my needs and proposed a strategy aimed at reaching the number #1 status on the bestsellers list. I was amazed by her quick response and outstanding delivery. My book reached the top status within days of being first published. At all times, I was showered by Jane’s high standards as we formed our fruitful professional collaboration right from the start. Jane’s genuine caring and willingness to help have gone far beyond my expectations. If you are looking for a professional that delivers outstanding results while maintaining a friendly and caring alliance, look no further.
Mirek Kanik
Mirek KanikPsychotherapist and Author
I had worked in publishing for many years, but for my current project, I needed to know more about the current publishing world, how to do things more simply, and take advantage of the changes/innovations. My client was interested in the idea of self-publishing, and Jane is my "go-to" person in this lane. Jane's experience and her advice were invaluable to the project. I would highly recommend Jane Tabachnick & Co to anyone who is interested in bringing an important idea into the public sphere!
Joan Leslie
Joan LeslieNonprofit Consultant
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Does Your Book Need a Bun?

does your book need a bun

does your book need a bunBefore sitting down to write, ask yourself, “Does my book need a bun?”

Recently, I was craving a good burger, but I’ve been on a keto-type diet, and my beloved bread is not part of the plan.

I went to place a delivery order from a newish grass-fed burger place, thinking I would just put special instructions into the form asking them to leave out the bun.

Sure, I could throw away the bun… but first, there is the unnecessary waste of good food… and then…

I know myself… … if their tasty brioche bun was sitting before me….well, why suffer temptation?

As I perused the takeout menu, I was pleasantly surprised to see the option for a lettuce-wrapped burger!

Genius.

And it was really tasty!

This got me thinking about your book. The one you are thinking of writing.

You might think of it as a brioche bun when it could be lettuce-wrapped or deconstructed into a burger and fixings in a bowl.

Hopefully, I haven’t lost you here… so let me give you a few book examples to illustrate my question ‘does your book need a bun’:

Let’s say you want to write a book about your consulting methodology. You envision it taking twelve chapters to outline the problem, your methodology, and how it can be applied.

What if your message would get you great author results just as successfully as:

  • A book of case studies
  • A book of interviews
  • A step-by-step guide
  • A parable
  • A six-chapter, 50-page book

Or… any one of hundreds of potential book formats [yes, a colleague has studied and identified hundreds of formats!]

How do you decide the format for your book?  Here are a few ways:

  • Think of books you have enjoyed – what is their format?
  • Think about your zone of genius… Is it interviewing? Is it breaking down complex tasks into smaller chunks and creating step-by-step instructions?
  • Consider your ideal readers – are they busy executives who want ‘just the facts’? Engineers who need lots of data?

You are unique. Your book can be as well.

Words differently arranged have a different meaning, and meanings differently arranged have different effects” is attributed to Blaise Pascal.

As we go into the Labor Day holiday weekend in the U.S., I encourage you to consider the format that will bring you the most joy and feel the least like labor!

Finding the sweet spot between your author goals, your zone of genius, and how you enjoy working can result in a book format that feels less like labor and is more fun to create—no bun needed—while still helping you achieve great results.

Pascal also said, “Let no one say that I have said nothing new; the arrangement of the material is new”.

 

Be a successful author_nonfiction author lab newsletterThis article first appeared in my newsletter –The Non Fiction Author Lab

 

Related Content: The Self Publishing Blueprint – Key to Bestselling Books

Does an Author Need a Book Coach?

does an author need a book coach

does an author need a book coachDo coaches help you achieve better author results? Does an author need a book coach? A look at the recent Olympic Games can shed some light on the topic.

Many elite and Olympic athletes have coaches, and some have multiple coaches, such as nutritionists and mental performance coaches.

Major league baseball teams have a team of coaches, including a bench coach, first and third base coach, hitting coach, strength and training coach, and more.

📚 📚This brings me to the role of a book coach. You may have wondered what a coach can do for you. Here is my response to the question – do you need a book coach?

I’m not an Olympian—not even close. When I decided to train for a marathon, I knew I needed help and support to achieve my goal. I’m the gal who is sometimes allergic to exercise. I even got a doctor’s note to get out of the gym one semester in high school. My good intentions to train for and complete a marathon could easily be sidetracked and abandoned.

Joining Team in Training [TNT], The Leukemia & Lymphoma Society’s excellent program that offers professional sports training in exchange for fundraising efforts, was the best thing I did for myself.

I am proud to have raised thousands of dollars for the organization. TNT even sent a coach with me for the race. They were with me every step of the way on race day – no easy task as there was an ice storm.

Honestly, I wouldn’t have completed the Dublin Marathon without their training and support.

Do people complete Olympics, marathons, and write books without coaches? Sure.

 

If you want to be successful, find someone who has achieved the results you want and copy what they do, and you’ll achieve the same results.” – Tony Robbins

 

How can a book coach help you become a successful author?

A book coach can support, inspire, and help you achieve your goal of being a successful, published author in several ways.

First, it’s important to note that all book coaches aren’t alike. They bring different skill sets, experiences, and the scope of their work with you. It’s essential to find out their background and what is covered under their ‘book coaching’ services or programs.

Here is a look at what is possible within the universe of book coaching:

👉 Get clarity around your book idea

A common refrain I hear from authors is that they have a lot of book ideas and aren’t sure which one to write, or they have some loose ideas but don’t have clarity around how to connect them cohesively.

👉 Vet your book idea

Any topic or piece of content can be turned into a book. However, knowing if your topic has a market and aligns with your business goals is important.

👉 Help you craft a clear and compelling vision for your author journey

Another common obstacle I hear from aspiring authors is that they are overwhelmed by the idea of writing, publishing, and promoting a book and don’t grasp the big picture and steps they’ll need to take. It’s easier to move forward with a roadmap.

👉 Hold a bigger vision for you – so you create some ‘stretch’ goals

Many aspiring authors come to me and say they are ready to be more visible and scale, yet they are afraid to or hold back from thinking really big. A supportive coach can encourage them to think bigger and create a strategy to help them reach their goals.

👉 Help you create an action plan

With so many available choices and moving parts to the writing and publishing process, it can take time to figure out where to start or what to focus on.  A seasoned book coach can help you create a streamlined and customized plan. Having a plan reduces overwhelm and stress.

👉 Help you uncover and overcome mindset obstacles and blocks

Even the most successful people run into mindset issues when they think about writing a book and putting themselves out there. A coach can help you identify and move past blocks more easily so they don’t derail your author dreams.

👉 Eliminate the need for you to get your Ph.D. in publishing

While anyone can self-publish a book, there is a sizeable learning curve. Rather than take time away from your zone of genius and cut into your work and leisure time, a book coach can be your professional guide and help you craft a professional product that will help you attract ideal clients.

👉 Streamline the process – they can actually save you money

While book coaches can be hired from affordable to premium rates, working with one often saves you money. Some coaching packages include book layout and design services or can direct you to make better hires, saving you from costly hiring mistakes or poor results that require budget-busting do-overs.

🧰 🧰 Some coaches only focus on the writing aspect of your book. Great content is essential, but you need more than just writing to get your book in front of your ideal readers. So you’ll want to know if your coach will help you set author goals and create a strategy to help you achieve them or if you need to tackle that on your own or with a full-service coach.

Coaches can also hold you accountable, answer questions, talk you off a ledge, be your best cheerleader, and more.

If you are thinking of writing a book and would like to explore working with a book coach, I invite you to a conversation.

Here is what a client has to say about the experience of working with me:

When deciding on who to choose for a book coach, Jane is your choice. She has been amazing as a combination subject matter expert in all aspects of marketing, publishing and writing books and supplies never ending support and honest feedback, as well as freely sharing her personal and professional contacts.

I can honestly say, I never could have done this without her. There are simply not enough superlatives to describe Jane!”

Marya Triandafellos, Artist and Author, Career X: Expert Advice on How to Cultivate Your Career

 

Be a successful author_nonfiction author lab newsletterThis article is reprinted from my newsletter –The Non Fiction Author Lab

 

Related Content: Should a First Time Author Self-Publish?

Don’t Just Start to Write Your Book – Do This

Don't just start to write your book

Don't just start to write your bookAs the subject matter expert you already are—you could probably just start to write your book, pouring your years of experience, success stories, and wisdom into your manuscript and writing enough words to have a book.  For a better outcome, don’t just start to write your book.

I don’t recommend you do this. Instead, let’s look at the process all New York Times, Wall Street Journal, and USA Today traditionally published best-selling authors go through – they first create a book proposal.

If you are considering self-publishing your book, you’ll also want to create an equivalent version—what we call The Book Blueprint.

Why is this so important? I could simply say that success leaves clues, and it leave it at that. Behind 99.9% of bestsellers is a book proposal or a book blueprint.

It’s important to understand why book proposals and book blueprints are integral to author success and how they can help make your author journey smoother and less stressful.

What is a book proposal or a book blueprint?

It’s the well-done research, well-thought-out concept, and well-written proposal that helps an author get the book deal from a big publishing house.

It also creates the clarity, vision, and roadmap for writing and publishing a great book, and that’s what we want for you as well.

Before diving into the sections of your self-publishing book blueprint we start with exploring your big vision for your book. This includes:

  • defining your ideal audience
  • identifying your big author why
  • identifying and articulating your author goals
  • outlining and identifying the transformation and experience you want your reader to have
  • mapping out a solid book outline in the form of your table of contents

And last but not least, your book marketing strategy and a high-level view of your marketing plan.

In the case of your book proposal or book blueprint, it is the actual process of brainstorming, defining and clarifying every aspect of your book that is truly valuable.

Holding your feet to the fire, and getting you to answer all the required questions in advance of writing your book, gives you, the author total clarity on the book they want to write with clear guidance on the form it should take to meet all your stated goals.

Working through the various aspects of your book proposal or blueprint, requires you to view your book from an object vantage point, and consider what is in it for the publishing house and the reader, and be able to articulate that clearly and compellingly.

Clarity is power. The more clear you are about exactly what you want, the more likely you are to achieve it.”– Billy Cox

The beauty of this process is that it gives authors total clarity about their books. By creating a thoughtful, well-fleshed-out table of contents, you now have a writing roadmap to follow.

Goodbye to writer’s block, wondering what to write, and wondering who your book is for. This will help your book flow more easily and effectively.

🎙🎙🎙This is an excerpt from my podcast, The Self Publishing Blueprint Podcast.

Related Content: Find the Perfect Nonfiction Book Writing Coach – Increase Your Book’s Success

Paris Book Writing Retreat – Author Your Bestseller in 2025

Paris Book Writing Retreat

Paris Book Writing Retreat 2025

May 12th to 17th

Paris Book Writing Retreat

Uncover Your Book Idea While Sipping Wine in the Cafe Flore

The Paris Book Accelerator Retreat is for women entrepreneurs and professionals who want to write a business-building book.

The retreat is hosted in the heart of Paris by best-selling author and book mentor Jane Tabachnick, the founder of Simply Good Press.

Come for the writing – emerge with the spirit of a Parisian woman – more aligned with your chic inner goddess and forever transformed
by the beauty, creativity, and inspiration that permeates every inch of the City of Lights.

 

You’ll leave with your book draft & clarity on your path to bestseller.

Why attend a writing retreat in Paris?

 The benefits of Paris writing retreats dedicated to writing a book are many. Here is an overview:

  • Focus – time out of your daily routine and responsibilities to devote time and brain power to your own work and book concept
  • Mentoring – expert guidance on writing a great book – one that will help you achieve your business goals.
  • Camaraderie – a small group of your peers – who said writing has to be a lonely endeavor?
  • Peer feedback – validate your book idea and get ongoing feedback and support
  • Travel and adventure – combine writing your book with travel to a great destination and new adventures
  • Personal and professional transformation – the retreat is designed to help you uplevel and grow personally and in your writing
  • Work towards a goal – the retreat is designed to help you create a complete vision and Book Blueprint for your book, along with a solid action plan
  • The city of Paris – a great location with a history of inspiring creativity
  • Great backdrop for author photos – we’ll capture iconic photos of you to grace your back cover

“My results have been phenomenal. Thanks to Jane’s work and guidance, my book is now being used as a tool in a training program at AT&T. I’ve been tapped as a top trainer by the Tony Robbins Organization, and I’m a sought-after thought leader.

If you’re someone who is considering writing a book or looking for a publisher, I highly recommend Jane. Self-publishing can be a daunting fast; Jane will provide you with the tools and support to get your project out there and into the hands of people that can benefit from your work.” – Frederica A. Peterson, Author and DEI Consultant

 

Who is it for?

Professional and entrepreneurial women who want to write a business-building book. Our clients typically are coaches, consultants, professionals, and healers who are successful at what they do, yet may feel under-recognized. The retreat is geared towards self-publishing but will be valuable for authors who want to attract a literary agent and follow a traditional publishing route. Our authors want to write books in these genres: Self-Help, How-To, Leadership, Health and Wellness, Spirituality, Hybrid Memoir.

The writer’s retreat is designed to be an immersive experience with workshops, writing exercises, cultural events, and special meals. Based on the proven method used by NY Times and Wall Street Journal bestselling authors, participants will brainstorm, plan, and outline their book, gaining total clarity on their book idea and path to publishing through our Book Blueprint process. They’ll also be guided on writing creative nonfiction as they begin to author their book. Our Paris writers’ retreat will be a small group of up to twelve participants.

Morning workshops focus on developing the book concept, author mindset, and book draft.  Afternoons offer a time to enjoy cultural activities and inspire participants. Attendees will enjoy a mix of classic tourist sites and some of the magical, under-the-radar Paris locations and activities that Jane has discovered during her time there and can’t wait to share.  Shared group meals offer a time to relax, share ideas, bond with fellow attendees, and enjoy Paris’s sensual, gourmet delights.


We’ve designed our Paris Book Writing Retreat meticulously. The itinerary is complete with a joyful combination of workshops, accommodations, and activities, so attendees don’t have to plan or think about what to do. They can just show up ready to work on their book in our nonfiction workshops. Of course, there is some free time built in so attendees can have downtime or plan an activity of their own.

The Paris writing workshop includes:

  • Daily lessons and writing workshops
  • Find your voice session
  • Gourmet group meals
  • Cultural tours and activities
  • Photos session with a professional photographer
  • Free time to explore the city on your own

Why Paris? The City of Lights is the perfect place as it has attracted and inspired writers like Ernest Hemingway, Mark Twain, Gertrude Stein, and many others. It continues to be a special place that attracts and inspires creativity. Jane considers Paris her 2nd home and loves to explore the city and share some of the hidden gems she discovers in the city.

The creative writing workshops offer time to brainstorm, plan, and map out your book in an inspired setting. The activities will include cultural and historical tours, including iconic sites like The Eiffel Tower and Notre Dame Cathedral. Our left bank writers retreat occurs on the right bank, so we can show you a part tour of Paris, as you have never seen her in the guidebooks.

What is The Book Blueprint? How do you write a great book?

 

Success leaves clues. New York Times and Wall Street Journal Bestselling authors follow a proven process to become successful authors – the book proposal. It is the well-thought-out, clearly defined pitch they make to an agent or publisher to try and secure a publishing deal. The basis for the book proposal is the process of getting clear on your book idea and effectively communicating it to entice others to want to know more. Based on the same foundation, the Book Blueprint is designed to give authors total clarity about the book they want to write. Taking the time to define their ideal reader, the type of book they want to write, and their author goals before putting pen to paper provides a clear vision and roadmap for their journey. By taking the time to define every aspect of their book, including a detailed table of contents, authors can create a high-quality book to share their knowledge, message, and methods more widely and consistently. It helps authors identify their publishing and profitability paths. The Book Blueprint also creates a smoother, more stress-free author journey, eliminating writer’s block.

 

Let’s face it: writing a book for the first time can feel overwhelming and confusing. Having an experienced book coach provide expert mentoring and guidance makes the process feel doable and ensures faster, better results. You’ve worked hard to create your success and build a brand that reflects the quality of your work. You want your book to be high quality to attract more ideal, high-paying clients.

Imagine having total clarity on the book you want to write, your publishing path, what content to include in your book, a step-by-step timeline, as well as an idea of your go-to-market book launch strategy. How confident will you feel with this much clarity around your book? An added benefit of the retreat is meeting the other amazing people attending. You may form lifelong friendships and professional connections. You leave with a support network of like-minded entrepreneurs and professionals on the same author journey as you. They can become accountability partners and motivational support networks and become part of your book launch team.

 

About the host: Jane Tabachnick is a bestselling, award-winning author, book mentor, visibility, and profit activator. Jane has a background in entrepreneurship and PR and has helped author clients get featured in Oprah Magazine, CNN, INC, Entrepreneur, Travel Weekly, and many other media outlets. She has helped over 250 authors achieve bestseller status. Named One of the Top 100 People Online by FastCompany and a Woman of the Future by NY Women’s Agenda, Jane considers herself both a New Yorker and a Parisian.

 

For more information and to apply to attend, visit https://janetabachnick.com/paris-book-writing-retreat-2025/

Paris Book Writing Retreat – Author Your Bestseller in 2024

Paris Book Writing Retreat

Paris Book Writing Retreat 2024

April 15th - 20th

Paris Book Writing Retreat

Uncover Your Book Idea While Sipping Wine in the Cafe Flore

The Paris Book Accelerator Retreat is for women entrepreneurs and professionals who want to write a business-building book.

The retreat is hosted in the heart of Paris by best-selling author and book mentor Jane Tabachnick, the founder of Simply Good Press.

Come for the writing – emerge with the spirit of a Parisian woman, more aligned with your chic inner goddess and forever transformed by the beauty, creativity, and inspiration that permeates every inch of the City of Lights. 
 

You’ll leave with your book draft & clarity on your path to bestseller.

 

Why attend a writing retreat in Paris?

 The benefits of Paris writing retreats dedicated to writing a book are many. Here is an overview: 

  • Focus – time out of your daily routine and responsibilities to devote time and brain power to your own work and book concept
  • Mentoring – expert guidance on writing a great book – one that will help you achieve your business goals.
  • Camaraderie – a small group of your peers – who said writing has to be a lonely endeavor?
  • Peer feedback – validate your book idea and get ongoing feedback and support
  • Travel and adventure – combine writing your book with travel to a great destination and new adventures
  • Personal and professional transformation – the retreat is designed to help you uplevel and grow personally and in your writing
  • Work towards a goal – the retreat is designed to help you create a complete vision and Book Blueprint for your book, along with a solid action plan
  • The city of Paris – a great location with a history of inspiring creativity
  • Great backdrop for author photos – we’ll capture iconic photos of you to grace your back cover

“My results have been phenomenal. Thanks to Jane’s work and guidance, my book is now being used as a tool in a training program at AT&T. I’ve been tapped as a top trainer by the Tony Robbins Organization, and I’m a sought-after thought leader.

If you’re someone who is considering writing a book or looking for a publisher, I highly recommend Jane. Self-publishing can be a daunting fast; Jane will provide you with the tools and support to get your project out there and into the hands of people that can benefit from your work.” – Frederica A. Peterson, Author and DEI Consultant

 

Who is it for?

Professional and entrepreneurial women who want to write a business-building book. Our clients typically are coaches, consultants, professionals, and healers who are successful at what they do, yet may feel under-recognized. The retreat is geared towards self-publishing but will be valuable for authors who want to attract a literary agent and follow a traditional publishing route. Our authors want to write books in these genres: Self-Help, How-To, Leadership, Health and Wellness, Spirituality, Hybrid Memoir.

 

The writer’s retreat is designed to be an immersive experience with workshops, writing exercises, cultural events, and special meals. Based on the proven method used by NY Times and Wall Street Journal bestselling authors, participants will brainstorm, plan, and outline their book, gaining total clarity on their book idea and path to publishing through our Book Blueprint process. They’ll also be guided on writing creative nonfiction as they begin to author their book. Our Paris writers’ retreat will be a small group of up to twelve participants.

 

Morning workshops focus on developing the book concept, author mindset, and book draft.  Afternoons offer a time to enjoy cultural activities and inspire participants. Attendees will enjoy a mix of classic tourist sites and some of the magical, under-the-radar Paris locations and activities that Jane has discovered during her time there and can’t wait to share.  Shared group meals offer a time to relax, share ideas, bond with fellow attendees, and enjoy Paris’s sensual, gourmet delights.


We’ve designed our Paris Book Writing Retreat meticulously. The itinerary is complete with a joyful combination of workshops, accommodations, and activities, so attendees don’t have to plan or think about what to do. They can just show up ready to work on their book in our nonfiction workshops. Of course, there is some free time built in so attendees can have downtime or plan an activity of their own.

 

The Paris writing workshop includes:

  • Daily lessons and writing workshops
  • Find your voice session
  • Gourmet group meals
  • Cultural tours and activities
  • Photos session with a professional photographer
  • Free time to explore the city on your own

Why Paris? The City of Lights is the perfect place as it has attracted and inspired writers like Ernest Hemingway, Mark Twain, Gertrude Stein, and many others. It continues to be a special place that attracts and inspires creativity. Jane considers Paris her 2nd home and loves to explore the city and share some of the hidden gems she discovers in the city.

 

The creative writing workshops offer time to brainstorm, plan, and map out your book in an inspired setting. The activities will include cultural and historical tours, including iconic sites like The Eiffel Tower and Notre Dame Cathedral. Our left bank writers retreat occurs on the right bank, so we can show you a part tour of Paris, as you have never seen her in the guidebooks.

 

What is The Book Blueprint? How do you write a great book? 

Success leaves clues. New York Times and Wall Street Journal Bestselling authors follow a proven process to become successful authors – the book proposal. It is the well-thought-out, clearly defined pitch they make to an agent or publisher to try and secure a publishing deal. The basis for the book proposal is the process of getting clear on your book idea and effectively communicating it to entice others to want to know more. Based on the same foundation, the Book Blueprint is designed to give authors total clarity about the book they want to write. Taking the time to define their ideal reader, the type of book they want to write, and their author goals before putting pen to paper provides a clear vision and roadmap for their journey. By taking the time to define every aspect of their book, including a detailed table of contents, authors can create a high-quality book to share their knowledge, message, and methods more widely and consistently. It helps authors identify their publishing and profitability paths. The Book Blueprint also creates a smoother, more stress-free author journey, eliminating writer’s block.

 

Let’s face it: writing a book for the first time can feel overwhelming and confusing. Having an experienced book coach provide expert mentoring and guidance makes the process feel doable and ensures faster, better results. You’ve worked hard to create your success and build a brand that reflects the quality of your work. You want your book to be high quality to attract more ideal, high-paying clients.

 

Imagine having total clarity on the book you want to write, your publishing path, what content to include in your book, a step-by-step timeline, as well as an idea of your go-to-market book launch strategy. How confident will you feel with this much clarity around your book? An added benefit of the retreat is meeting the other amazing people attending. You may form lifelong friendships and professional connections. You leave with a support network of like-minded entrepreneurs and professionals on the same author journey as you. They can become accountability partners and motivational support networks and become part of your book launch team.

 

About the host: Jane Tabachnick is a bestselling, award-winning author, book mentor, visibility, and profit activator. Jane has a background in entrepreneurship and PR and has helped author clients get featured in Oprah Magazine, CNN, INC, Entrepreneur, Travel Weekly, and many other media outlets. She has helped over 250 authors achieve bestseller status. Named One of the Top 100 People Online by FastCompany and a Woman of the Future by NY Women’s Agenda, Jane considers herself both a New Yorker and a Parisian.

For more information and to apply to attend, visit https://janetabachnick.com/paris-book-writing-retreat-2024/

The Self Publishing Blueprint – Key to Bestselling Books

The selfpublishing blueprint with Jane Tabachnick

 

The selfpublishing blueprint with Jane Tabachnick

Why Write a Book?

Writing a book can be a game-changer. It instantly elevates your status as an expert and enhances your authority in your field. Your book grants you greater visibility and credibility, as a quick Google search of your name will likely yield your book listing on Amazon. People’s perception of you will soar. A book is not just about personal achievement; it’s a powerful tool to impact and inspire.

Navigating the Publishing Journey: Goal, Successful Self-published Author

While self-publishing is accessible to all, ensuring your book reflects the quality of your work is a crucial consideration. For visionaries and change-makers like you, whether you’re an entrepreneur, coach, consultant, healer, CEO, or professional, you like the speed of self-publishing. Still, you are concerned with making sure your book doesn’t look amateurish. You’ve worked too hard to build your brand and reputation. Whether you plan to go it alone or work with an in-demand writer’s coach, you want a memorable outcome. 

Writing a book can seem overwhelming and even daunting, especially if you are staring at a blank page and trying to figure out where to begin navigating the self-publishing waters. 

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” – Tony Robbins.

This post outlines our method for success for self-published nonfiction authors. It covers our proven process for creating bestsellers based on a tool used by books that have seen traditional success on the New York Times and Wall Street Journal lists. Whatever your definition of success is, a blueprint will help you have a better, less stressful author experience.

Introducing the Self Publishing Blueprint

In this post, we’re diving into the essentials of crafting a successful nonfiction book. It starts with a fundamental step of self-publishing-  time spent brainstorming your book idea and thoroughly fleshing out and planning it out. We’ve identified the critical points of clarification you’ll want to identify before starting to write your book. We call this The Book Blueprint. We modeled it on the book proposal, a tool used to garner traditional publishing deals. 

Understanding the Publishing Blueprint

Before we get started, let’s define what a publishing blueprint is. It is a roadmap that outlines the full details of your book. It includes the [ideal reader] who, what, where, when, and how of the book you plan to write. This blueprint is your secret weapon, providing clarity and ensuring your book effectively conveys your message and methodology. 

The reason is simple: it compels authors to plan every aspect of their book meticulously. This process has several benefits, some less obvious but equally vital.

Your book blueprint is created as a tool just to help you refine your book idea and to help you write a well-thought-out book. If you are working with a ghostwriter, it is a valuable tool when placed in the hands of writers, helping them understand your ideas and intent. We have found it to be one of the best ways to predict future author success.

Your self-publishing blueprint will be the most important step in your author journey. 

A Self Publishing Blueprint Forms Your Writing Roadmap

The gift of clarity around your book is that it helps create a smoother self-publishing journey, starting with your writing. Now that you have fleshed out the big ideas, your next big concern is your outline. As part of the process, you will create a detailed table of contents [capitalized?]. This forms your writing roadmap and makes your book easier to write now that you have identified your themes, topics, and goals from the very beginning. In fact, you have created a complete guide to your book. 

As a publishing coach, one of the biggest challenges I see authors make is when they haven’t created a book blueprint. They often struggle to decide what content to include in their book—sometimes going off-topic or too broad, weakening their book’s strength. 

Creating a book blueprint by planning your book upfront gives you the necessary guide to what content belongs in it. 

With your table of contents in hand, your first step can be to block out your writing time. Now that you have completed the first mile of the journey, you can predict your delivery times for your first draft and are on your way to becoming a bestselling author. 

In the next post, I’ll share a comprehensive guide to the self-publishing blueprint. 

 

Related Content:

The Self-Publishing Blueprint Podcast

40 Famous Author Quotes on Writing Nonfiction to Inspire You

famous author quotes on writing nonfiction

famous author quotes on writing nonfiction

We’ve gathered the best famous author quotes on writing nonfiction to motivate, inspire and help you write your business-building book.

If uncovering the truth is the greatest challenge of nonfiction writing, it is also the greatest reward.

Writing nonfiction is more like sculpture, a matter of shaping the research into the finished thing. Novels are like paintings, specifically watercolors. Every stroke you put down you have to go with. Of course you can rewrite, but the original strokes are still there in the texture of the thing.

In this time of the Internet and nonfiction, to be on an actual bookshelf in an actual bookstore is exciting in itself.

I do think that narrative, long-form nonfiction is the perfect form because it’s rooted in something very real, but we’re also, you know, completely spiritual, emotional creatures driven by all sorts of desires and needs.

When you deal with nonfiction, you deal with human characters.

All writers are discontented with their work as it’s being made. That’s because they’re aware of a potential and believe they’re not reaching it. But the reader is not aware of the potential, so it makes no difference to him.

Great things are done by a series of small things brought together.

Whether it’s fiction or nonfiction, writing takes me to another world.

One thing you learn about doing nonfiction is that you’ve got to get it right, fact-check, do your research. You’ve got to not only get the facts right but represent the subject to the world in a way that insiders feel like it’s an access port and outsiders can access it. If you’re too insider, you block access to anyone else.

In nonfiction, you have that limitation, that constraint, of telling the truth.

The challenge for a nonfiction writer is to achieve a poetic precision using the documents of truth but somehow to make people and places spring to life as if the reader was in their presence.

The privilege of being a writer is that you have this opportunity to slow down and to consider things.

Most books aren’t pure nonfiction or fiction.

In Bosnian, there’s no distinction in literature between fiction and nonfiction; there’s no word describing that.

Maybe stories are just data with a soul.

In fiction, when you paint yourself into a corner, you can write a pair of suction cups onto the bottoms of your shoes and walk up the wall and out the skylight and see the sun breaking through the clouds. In nonfiction, you don’t have that luxury.

There is no longer any such thing as fiction or nonfiction; there’s only narrative.

Truth is stranger than nonfiction. And life is too interesting to be left to journalists. People have stories, but journalists have ‘takes,’ and it’s their takes that usually win out when the stories are too complicated or, as happens, not complicated enough.

Nonfiction writers are the packhorses of literature. We’re meant to carry the story. If we can make it up and down the mountain by a reliable if not scenic route, we have delivered. Technique is optional.

I still believe nonfiction is the most important literature to come out of the second half of the 20th century.

Nonfiction is both easier and harder to write than fiction. It’s easier because the facts are already laid out before you, and there is already a narrative arc. What makes it harder is that you are not free to use your imagination and creativity to fill in any missing gaps within the story.

Non fiction is never going to die.

We often think that language mirrors the world in which we live, and I find that’s not true. The language actually makes the world in which we live. Language is not – I mean, things don’t have any mutable value by themselves; we ascribe them a value.

When I’m writing fiction I’m thinking, God, this is so hard – I have to make all this stuff up! I wish I were writing a nonfiction book where all the facts are laid out and I don’t have to be so much at sea.

Writing a nonfiction story is like cracking a safe. It seems impossible at the beginning, but once you’re in, you’re in.

An author’s ability to bring a marketing synopsis to the table – along with a great manuscript – makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you’ve got in your marketing arsenal.

Nonfiction requires enormous discipline. You construct the terms of your story, and then you stick to them.

What I felt was, if you spend your life just writing fiction, you are going to falsify your material. And the fictional form was going to force you to do things with the material, to dramatize it in a certain way. I thought nonfiction gave one a chance to explore the world, the other world, the world that one didn’t know fully.

One of my favorite things, as a critic, was finding books by new writers who possessed a distinctive voice and vision, an inventive gift for storytelling. I also loved immersing myself in works of nonfiction that taught me something about the world, that made the past come alive or shed light on hidden corners of history or the news.

You can tell a more over-the-top incredible story if you use a nonfiction form.

What I felt was, if you spend your life just writing fiction, you are going to falsify your material. And the fictional form was going to force you to do things with the material, to dramatize it in a certain way. I thought nonfiction gave one a chance to explore the world, the other world, the world that one didn’t know fully.

I enjoy doing the research of nonfiction; that gives me some pleasure, being a detective again.

One of underestimated tasks in nonfiction writing is to impose narrative shape on an unwieldy mass of material.

“Great brands and great businesses have to be great storytellers, too. We have to tell stories – emotive, compelling stories – and even more so because we’re nonfiction.”

Like most writers, I find the Web is a wonderful distraction. Who doesn’t need that last minute research before writing?

Every successful piece of nonfiction should leave the reader with one provocative thought that he or she didn’t have before. Not two thoughts, or five – just one. So decide what single point you want to leave in the reader’s mind.

In fiction, you learn about pacing and how to build tension – which is something you want in a really good nonfiction feature article as well.

Nonfiction, to me, feels like an argument, whereas a novel is like a series of questions.

Remember, whatever type of nonfiction you are writing, as William Saroyan so aptly said:

“All writers are discontented with their work as it’s being made. That’s because they’re aware of a potential and believe they’re not reaching it. But the reader is not aware of the potential, so it makes no difference to him.”

Want help writing your nonfiction book?

We specialize in Business books, health and wellness, educational guides, and hybrid memoirs.

According to Indeed, there are twenty-five types of nonfiction writing.

Here is how they define and categorize the kind of books we work on:

Business

Business books often serve as guides about management and entrepreneurship. The authors of this genre have experience in the market or industry and share their tips, expertise or methods with readers.

Health and wellness

Health and wellness books cover topics such as stress management, sleeping habits or diet. They can address physical, mental or spiritual health. They can also offer methods or plans to change or improve health. Authors of health and wellness nonfiction are often doctors and researchers with technical knowledge, or they can be healers and health coaches.

Educational Guides

Educational guides give college and high school students advice about various topics. Others target an older audience. Educational guides can describe different types of education or educate readers about various topics.

Hybrid Memoirs

Memoirs tell a story about the author’s life. Memoirs focus on an event, such as childhood or an experience in a specific industry. Autobiographies describe the writer’s experience on their entire life’s journey. While anyone can write a memoir, autobiographies are typically the works of famous people, allowing them to share their opinions and journeys with their followers. Hybrid memoirs are a combination of the author’s story and the lessons they have learned from their experiences.

To apply to work with us click here

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Should a First-Time Author Self-publish?

publishing path comparison chart_traditional_hybrid_self-publish

 

As a first-time author, you may be trying to decide if self-publishing is the right path for you. There is no one-size-fits-all answer to this question. There are several factors to consider, and this article will outline them so you can make the best decision for you and your book.

What exactly is self-publishing?

According to Wikipedia: “Self-publishing is the publication of media by its author at their own cost, without the involvement of a publisher. The term usually refers to written media, such as books and magazines, either as an eBook or as a physical copy using print on demand technology. It may also apply to albums, pamphlets, brochures, games, video content, artwork, and zines. Web fiction is also a major medium for self-publishing.”

Not a new concept, self-publishing dates back to the 18th Century. The internet and other advances like print-on-demand have helped make it a more accessible method for authors. Due to its popularity, self-publishing a book has evolved to include a variety of forms. Authors can take the entirely Do-It-Yourself self-publishing route or choose from professional self-publishing (also known as assisted self-publishing) or Hybrid publishing.

It helps to understand the publishing process before you decide if you want to self-publish your book.

Publishing your book is more than simply uploading your manuscript to Amazon and hitting “submit.” Preparing your manuscript for publishing includes copy editing and proofreading, formatting, typesetting, and adding other book matter. Publishing your book so that people will read it means figuring out a go-to-market strategy, a distribution plan, pricing, which formats to offer your book in, and more.

As a first-time author, you may need a handle on all the steps in the process or which ones you can (or should) do well yourself. Different kinds of self-publishing mean taking on some or all of these tasks. Our goal is for you to be fully informed about whether self-publishing is right for you as a first-time author. Then you can determine what route you want to take if you decide to self-publish.

The allure of traditional publishing

Traditional publishing means having your manuscript acquired by a publishing company. The company then takes over most of the other steps, from laying the book out, printing it, and selling it, to enjoying a substantial portion of the profit.

Traditional publishers have strong relationships with bookstores, so there is a higher likelihood that they will be able to place your book on retail bookstore shelves.

For some authors, the prestige of garnering an agent and a publishing deal is part of the appeal of writing. They believe this route aligns more with their vision and brand and may feel that self-publishing needs to be more respected or legitimate.

Traditionally published books are indeed well-produced and professional looking. The trademark of a well-known publishing house can lend a book legitimacy in the eyes of some readers, although most don’t pay attention to it.

Over the past few decades, self-publishing has gained popularity and respectability, and done right, it can achieve the same results as traditionally published books. A well-done self-published book is indistinguishable from a traditionally published book.

The publishing landscape has changed in the 21st Century. It was customary for publishers to give authors a large, up-front advance payment on their royalties. Today, though, most first-time or non-celebrity authors get little book advance. 

What a publisher does for you (and what it doesn’t)

The other main appeal of a traditional publisher can be that they handle everything for you. The publishing company’s staff oversees book production, including proofreading, formatting, cover art, etc. 

There is a perception that there are no out-of-pocket publishing expenses for the author who goes the traditional publishing route. That used to be the case, but nowadays, publishers typically don’t do marketing for most authors they publish. Instead, because publishers are very risk-averse, they do the minimum amount of publicity—perhaps issuing a press release for the book—and then sit back to see if the book gets traction on its own. If the book gets traction, the publishing house will start putting its marketing and publicity dollars to work for the author. 

So, authors need to be aware that, even with a traditional publishing deal book deal, they will still be responsible for their marketing and promotion. If the author can get attention for the book on their own, the publisher will only do a little to help.

Additionally, the publisher will be making most decisions about the book’s branding (the look and feel) and setting the timeline for publication, which can be as far as two years out. 

A final factor to consider is that the author gets the smallest percentage of royalties with a traditional publisher. If the author got an advance, they wouldn’t get paid any additional royalties until the book has “earned out” the advance. Authors will also pay a higher price to buy copies of their own books if they want them for speaking engagements or to sell on their own websites.

Hybrid publishing options

Hybrid publishing is the halfway point between self-publishing and traditional publishing. Like traditional publishing, a hybrid publishing company handles all aspects of your book publishing and some or all of your book’s marketing and promotion. They often have good relationships with distributors and retailers, increasing your book’s chance of being placed on bookstore shelves.

The difference between hybrid and traditional publishing is that there is no book advance. Instead, the author pays some of the book’s costs, and the publisher picks up the rest. As an author going the hybrid route, you have more say in creative decisions. You also maintain the rights to your work, but depending on the contract/agreement with the hybrid publisher, they may have some say or control over certain aspects of your book or decision-making.

What about the self-publishing options?

DIY, DIY Plus [DIY+], Professional and Assisted Self-Publishing

When you think about self-publishing, you may imagine having to do everything yourself, from proofreading to book layout to writing the book description and even the cover design. Do-It-Yourself, or DIY, is the most hands-on version of self-publishing, and therefore it has the steepest learning curve.

Total DIY self-publishing has the potential for your book to turn out looking less than professional. Consider that some skills needed to publish a book, such as cover design and interior layout design or formatting, are skills only some nonfiction authors have. Design not only requires skill, but it also requires an “eye” or highly developed sense of design aesthetic. 

However, there are design templates that you can use as a base, which can shorten the learning curve and could yield better results than trying to DIY your book design from scratch.

 

Important Self-publishing considerations

Consider that as an established brand, entrepreneur, coach, or consultant looking to use your book to attract high-end clients and opportunities, you will need your book to reflect that high-end aesthetic and professional vibe. That is why you will want to consider DIY+ self-publishing or professional self-publishing.

Other skills you will need to succeed as an author have little to do with publishing. For the DIY and DIY+ self-publishing paths, you will need project management skills: knowing the required tasks and ensuring that you, or any freelancers you hire, get things done correctly and on time. 

DIY+ is a middle option between total DIY and professional/assisted self-publishing. With this path, you are still DIYing it but outsourcing certain aspects of the process. For example, you can hire a professional book cover designer and an interior layout designer and handle the rest of the publishing process yourself.

If you are going the DIY + route, this can be a project unto itself, researching, interviewing, vetting, and hiring your book publication team. If this is your first time doing this or you are a novice, hiring a team can be overwhelming and time-consuming.

Like most things, it’s not black-and-white. You can still self-publish but outsource critical tasks like cover design and book formatting. In this case, you would be doing DIY+, where you act as the project manager overseeing the publishing, hiring, and managing as many creative resources as you choose to bring to your book-publishing team.

For DIY+, professional self-publishing, or hybrid publishing options, you’ll need to be able to research, vet, and hire the right creative professionals or team to assist you with your book publishing.

Professional self-publishing, our term for what is also known as assisted self-publishing or guided self-publishing, is a way to get your manuscript published by hiring a publishing consultant or firm to manage the entire process of taking your book content through all the stages of publishing and distribution. It is a done-for-you service, and you retain creative control.

With professional self-publishing, you benefit from experienced guidance and an existing, proven team who can hit the ground running to take your book through the publishing process. This can be a pricier option, often on par with hybrid publishing, but it saves you a lot of time as you don’t have to learn all the ins and outs of publishing a book. You can rely on your consultant or firm to provide guidance and make it happen. This can be a much less stressful route to publishing as you bring on seasoned professionals with years of experience publishing books. It removes the guesswork, overwhelms, and doubts of first-time authors.

In all self-publishing paths, you retain the IP, creative control, final decision-making, and royalties (less what Amazon or other publishing platforms or retailers take).

How to decide if you, as a first-time author should self-publish?

 

publishing path comparison chart_traditional_hybrid_self-publish

When deciding whether to self-publish as a first-time author, it’s important to consider yourself and what you value. Is having total control important? Then you should self-publish using one of those three options.

Is having an existing team in place a priority? Or are you confident in your ability to hire and manage a team or a few freelancers? If so, DIY or DIY+ self-publishing could work well for you. Otherwise, you’ll want to consider one of the publishing paths with an existing professional team: traditional, hybrid, or professional self-publishing.

What is your time worth? Are you busy running a business and life? While hiring a team or freelancers can seem costly upfront, you have to factor in the cost of your own time. It will take you many hours, especially as a first-time author, to figure out your author’s action plan and how to implement it. It is up to you to decide how best to use your time, as it is a precious commodity.

Do you want guidance, or do you want to figure it out on your own?

The learning curve can be steep, especially the first time you do any new activity. In addition to learning what you need to do, you must invest the time to do the publishing. Again, it’s worth considering whether your time is better spent figuring out your book-publishing process or hiring experienced professionals to guide you and implement the required tasks.

Will the results be as good if you DIY your publishing as those you get from hiring professionals? As with any first-time activity, you don’t know what you don’t know. As long as you accept that there will be some aspects you get wrong, DIY self-publishing can be for you.

Another consideration is the cost. While hiring a professional self-publishing consultant or hybrid publisher may sound expensive, it may end up cheaper than total DIY. I have spoken to many authors who made costly mistakes the first time they self-published and ended up having to redo tasks, paying again for work that had already been done, bringing up the total project budget.

The good news is nowadays, there are numerous publishing and self-publishing options for authors to choose from. Some first-time authors decide to go with professional self-publishing, as they can learn the process by looking over the shoulder of their provider. Then take this knowledge and confidently bring future books to the market using DIY + self-publishing. 

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How to do Self-Publishing – You Don’t Have to Go it Alone

how to do self-publishing

how to do self-publishingI was raised by the best DIYer [Do It Yourselfer] I know—my dad. Sol was a sound engineer by training. He could figure out how to replicate anything or fix anything.

Take our living room wall as an example. My parents had seen a lovely decorative treatment they had fallen in love with. It was made of white bricks -not clunky exterior-type bricks, but narrow bricks with a pattern on the surface.

My mom really wanted to do their living room wall with these stylish bricks, but it was way beyond my parents’ means. So dad set out to find a mold and learn how to hand mold bricks. After trial and error, he settled on plaster as the medium.

I don’t know the exact number needed, but there were over 400 bricks created to cover their wall. Then dad lovingly placed each brick in its place. He was occasionally removing and redoing a few bricks because they didn’t look right to his eagle eyes until the long living room wall was complete.

And the result was stunning, and no one could tell that a DIYer did the wall. Except for a few small spots in the corners, if you looked closely.

Now if Sol were going to write a book today, he would be inclined to DIY all of it – the editing, the layout, the cover design…

That is one of many ways to DIY  book publishing for your book. There are degrees of DIY and options. Each one with its pros and cons.

Here are the three ways to DIY book self-publishing:

  • You can do it all yourself
  • You can be the ‘project manager’ and outsource various aspects of your book like editing, cover design…
  • You can hire a team to manage your entire publishing process – we call this Professional Self Publishing. Others call it Assisted Self Publishing.

With each method, the cost rises progressively in terms of dollars spent. With method one, you could self publish with zero dollars spent. But…
There are other costs, though, including the cost of your time spent, the cost of the time spent to learn what you need to do, the cost of the potential mistakes you will make, and the cost of trying to be an expert at all things – which may result in a cover that doesn’t look professionally designed, or result in poor formatting. These can be costly when they impact the results you get from your book.

Method two is appealing as you can save money by ‘project managing’ your publishing process. This can work well if you have hired freelancers before and know how to evaluate their capabilities. However, it also requires communicating to them what you want the result to look like. It can also be stressful, requiring learning new skills such as hiring a team, managing projects, and requesting revisions. The other downside is that it may be more time-consuming than you realize and hard to stick to deadlines.

While method three – outsourcing all of your book publishing can be the most costly monetarily, it is often the least stressful. If you choose wisely, you rely on your trusted team to advise you, guide you, and handle putting your book together and publishing it on schedule and budget, resulting in a professionally produced and published book.

I have seen authors spending more on #1 and #2 due to factors ranging from rookie mistakes, bad hires requiring new hires, money spent to fix errors made, and overspending by buying overlapping services simply because they didn’t understand their requirements well enough.

The other cost to consider is the impact your publishing choice will have on your brand. Will your results match the carefully developed brand that you have spent time building? Will your published look professional enough to attract the high end clients you are looking to attract?

Trying anything new has a learning curve. When you consider how to do self publishing for your book, It’s up to you to decide how to spend your time and dollars best to realize your goal as an author.

To learn more about the how to successfully write, publish and promote your book, join me for The Visionary Author Summit taking place March 20-24th.

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