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Episode 26
Evaluating Opportunities
In this episode, I share one of my go-to tools for evaluating PR and authority building opportunities – Alexa.com. See example below.
Episode 25
What Does Google Say About You?
When people are considering working with you or featuring you in the media, they Google you. What does your digital footprint reveal about you?
Episode 24
Time to Think Like a Global Brand
Now that you are getting visibility and being featured in the media, whether it’s in print, online, on radio and podcasts or TV, you need to think like a global brand.
Episode 23
How do I know if my Email Was Opened?
Wondering if your email has been read? Here are a few tools that will let you know:
MailTracker – a chrome add on for Gmail
Get Notify – works with many email services
I do not recommend you use the ‘open receipt’ feature on Outlook or similar email, that requires the recipient to click to let you know they received it. This will likely be an annoyance.
Episode 22
#PitchFail
Does your pitch fail due to ignoring best practices? In this episode, I share a real life example of #PitchFail.
MuckRack – The Month in Bad Pitches – Blog Twitter
Episode 21
Don’t Send The Media On A Scavenger Hunt
When pitching the media, please don’t send them on a search mission!
Episode 20
Publicity Shy? Try This
Does self-promotion feel uncomfortable? In this episode I share my top mindset shift to help you promote yourself without feeling like a braggart. To learn more, please check out my blog post: 5 Ways to Promote Yourself That Don’t Feel Icky
Episode 19
HowTwitter Can Help You Craft Better Pitches
Shakespeare wrote, “Brevity is the Soul of Wit”. The same is true for your pitches. In this episode I explore how Twitter can help you write better pitches.
Episode 18
Me an Expert?
It is common to question whether you are an expert. Here is how to shift your mindset around this.
Episode 17
The Sound of Crickets
Should you expect to hear back from your media pitches? In this episode I explain what you can expect from the media
Episode 16
Chocolate, Vanilla or Strawberry
You have many choices of outlets for publicity and authority building. In this episode, I cover a common mistake people make, when deciding which type of media to target.
Episode 15
A View From the In Box
When you pitch the media via email, the most important part of your pitch is the subject line.
Here are a few tools you can use to help you craft better headlines or subject lines:
The Blog Post Title Generator is a great tool that takes one keyword you input and generates 10-100 title ideas. With a little tweaking and customization, you can create some attention grabbing subject lines.
Co Schedule Headline analyzer — will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.
The American Marketing Association’s tool will analyze your headline to determine the Emotional Marketing Value (EMV) score: as you know creating an emotional connection is a key part of successful pitching.
Episode 14
Introvert, Extrovert or Ambivert
As an introvert, extrovert or ambivert, you can do PR your own way.
June 3, 2019
Get Visual
Using visuals can make your PR more compelling and more memorable.
June 2, 2019
The Truth About Media Interview
Episode 21
Don’t Send The Media On A Scavenger Hunt
When pitching the media, please don’t send them on a search mission!
Episode 20
Publicity Shy? Try This
Does self-promotion feel uncomfortable? In this episode I share my top mindset shift to help you promote yourself without feeling like a braggart. To learn more, please check out my blog post: 5 Ways to Promote Yourself That Don’t Feel Icky
Episode 19
HowTwitter Can Help You Craft Better Pitches
Shakespeare wrote, “Brevity is the Soul of Wit”. The same is true for your pitches. In this episode I explore how Twitter can help you write better pitches.
Episode 18
Me an Expert?
It is common to question whether you are an expert. Here is how to shift your mindset around this.
Episode 17
The Sound of Crickets
Should you expect to hear back from your media pitches? In this episode I explain what you can expect from the media
Episode 16
Chocolate, Vanilla or Strawberry
You have many choices of outlets for publicity and authority building. In this episode, I cover a common mistake people make, when deciding which type of media to target.
June 5, 2019
A View From the In Box
When you pitch the media via email, the most important part of your pitch is the subject line.
Here are a few tools you can use to help you craft better headlines or subject lines:
The Blog Post Title Generator is a great tool that takes one keyword you input and generates 10-100 title ideas. With a little tweaking and customization, you can create some attention grabbing subject lines.
Co Schedule Headline analyzer — will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value.
The American Marketing Association’s tool will analyze your headline to determine the Emotional Marketing Value (EMV) score: as you know creating an emotional connection is a key part of successful pitching.
June 4, 2019
Introvert, Extrovert or Ambivert
As an introvert, extrovert or ambivert, you can do PR your own way.
June 3, 2019
Get Visual
Using visuals can make your PR more compelling and more memorable.
June 2, 2019
The Truth About Media Interview
In this episode I bust some common myths about how media interviews are conducted.
June 1, 2019 How to Be a Media Darling
Want more publicity? Become a media darling. In this episode I share what that means – the mindset and some action steps you can take.
May 31, 2019What’s Your Why?
Knowing your why, and including in your pitch, can help you get more publicity.
May 30, 201Book Your Authority
There are many ways to build authority. In this episode I talk about the benefits of becoming an author.
May 29, 2019A Lesson in Authority Positioning From Richard Branson
Authority positioning, once created, needs to be maintained. In this episode, I share an example of how Sir Richard Branson does this masterfully.
May 28, 2019Where’s My Audience?
Knowing your audience, also called your client avatar is a key ingredient in getting press and building authority. In this episode I cover 5 simple methods to find your audience.
May 27, 2019Think Like a Journalist
Trying on a Journalist’s hat can help you pitch better stories. I cover three key questions your pitch should answer.
May 26, 2019Go Local
There are benefits to starting small, even if you have your sights set on top media outlets.
May 25, 2019You Have to Be in it to Win it
Are people who get featured in the media just lucky? In this episode we explore how to increase your luck and get more media coverage.
May 24, 2019No One Cares What You Say About You
It’s been called a Reputation or a Trust Economy. PR can help build authority and trust, as well as visibility.
May 23, 2019When is the Right Time to Start PR?
I often get asked when is the right time to start PR? The answer may surprise you. I share 5 steps you need to take before you start pitching the media.
May 22, 2019Welcome
Authority Positioning, including public relations, is an intentional and necessary path to business success today. In a noisy world where we are bombarded with 5000+ messages a day, it takes intention and effort to be seen and to stand out to our target audience.
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