Mom used to tell me it’s not polite to brag.
And no one likes a braggart!
The funny thing is that people often assume that some who brags a lot is very confident and outgoing, the fact of the matter is that they may actually be insecure and seeking outside reinforcement.
Ok. So you don’t want to be seen as a braggart.
If you don’t share your company’s offerings, your accomplishments, successes and milestones, how will your prospects and clients know about them? How will you share your gifts and service with more of the people who need them?
If a tree falls in the forest…
You do need to get the word out and promote yourself and your services on a regular basis. The great news is that there are ways to do it that won’t make you feel icky or a braggart.
5 easy ways to toot your own horn that won’t make you feel uncomfortable:
Talk about your business in the third person – a simple mindset shift
This is a common problem for soloprenuers. A simple trick to remove feeling uncomfortable about promoting yourself is to think of yourself or your business as another entity, a third party. Think about how much easier it is to share a friend’s accomplishment with others. Treating your business like that friend, makes it easy to talk about your business without holding back or feeling discomfort.
Make the customer the hero of your story
Focus your marketing and content on your client’s success stories [with their permission]. You solved their problem successfully. They are now raving fans. Create a case study, blog post or press release. If you focus on the client, the content you create will feel less like you are being self-promotional. It will also be something that the client will naturally want to share with their audience, garnering your even more mileage and visibility!
Be a customer educator and advocate
Offer great tips and information that will help your audience – both prospects and clients succeed. This will naturally position you as a knowledgeable resource, which will attract people who need your services. Don’t be afraid to give away your best content.
Just calling yourself the expert isn’t going to do it these days. Positioning yourself as an educator and an advocate for your customers success should be your major focus. When a prospect feels you are the source of valuable information, and they know you truly care about their results, then they will be the ones calling you the expert. – Jack Mize
Let others sing your praises – it carries more weight
It’s not what you say about you, it’s what they say about you. Prospects trust recommendations from friends and family, online reviews and the media; these sources directly influence purchasing decisions. Have an active plan for gathering testimonials, getting media mentions…and display them prominently on your website, marketing materials…
When someone asks what you do, you can quote a customer…For example, “Clients say we solve their ___ problems quickly and affordably”
Make it easy for others to talk about you
There are many great plug ins and tools that make it easy to share content from your website or blog. If the share buttons are always available next to your content, your audience is more likely to help spread the word, as it’s almost effortless. I love the Social Warfare plug in as it gives you many options to help people share your content including customized social media images, pre-populated tweets and posts.
Focus on the great work you do, and how you can solve problems and provide solutions. There are folks out there who really need your help and you are doing them a disservice by not letting them know about your services and solutions
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