How Thinking Big Can Be Bad For Building Authority
Think big. Create a big hairy audacious goal BHAG. You have all been encouraged to do that. The truth is that thinking big can hurt you in the short term when it comes to everything from building authority, seeking publicity to book reviews and more.
It’s great to create that big hairy audacious goal and to think big, however if it’s not put in perspective it can actually hurt you when it comes to achieving some of your goals, especially when those goals involve third parties such as building authority, getting media coverage, being a radio show guest or getting book reviews.
Prospects sometimes come to me stating their desire to be featured in Entrepreneur magazine, The New York Times or in the ultimate outlet – Oprah magazine. Those are great goals, however, sometimes you have to start out in the minor league, before the majors take notice of you.
Let’s take a page from Oprah’s path to success
Oprah didn’t start out as a nationally recognized, incredibly popular talk show host. She started out part time at a local black radio station in Tennessee. From there she went to another local station as both the youngest news anchor and the first black female news anchor at Nashville’s WLAC-TV. It wasn’t until 2 jobs later that she was discovered by a Chicago station that invited her to come work on a talk show, which soon lead to what we all know as The Oprah Winfrey show.
We might never have heard of Oprah if she only had her sights set on getting hired directly on a major network show, and wouldn’t consider anything less. Instead she began part time, at a local station and kept stepping up into bigger and more visible roles.
It’s important to not to overlook local or smaller opportunities because they often lead to other opportunities. You may be missing out if you’re overlooking opportunities, and holding out exclusively to land the big one first.
Starting smaller offers multiple benefits
By starting smaller or with lesser known media outlets, you get to do a few positive things:
- Have an easier time getting opportunities – local media likes local stories, and there is often less competition seeking them
- You can practice and polish your skills – better to flub in your small town paper than in The New York Times….
- Larger media outlets, producers and book reviewers often scan local media or smaller blogs for story ideas.
- The media mentions or reviews you receive are great content to fill your media room or press kit with
For the big win that you’re looking for, it just may not be the first publicity or place you get quoted.
Oprah got her break as an anchor on the news, because she was willing to work at a small local station.
So when it comes to getting publicity, being a guest on a podcast, getting your book reviewed and many other desirable situations, having some experience, even if it’s not from the top network or leading company counts.
Describing what journalists look for in a source, Dawn Reiss, freelance journalist /writer for various national outlets said,
“A lot of the major outlets will do a Google search on people to see where else they’ve been published.”
So being published, somewhere, counts. If you steadily and consistently build your authority and showcase it properly online, those big opportunities will come.
What opportunities are you overlooking because you think they are too small or insignificant?
Related Post: How to Create Instant Expert Positioning
This first appeared in Business2Community