If you are looking for media coverage, you can start by using social media. Chances are there is a journalist in your existing social network. Or just one connection or friend away.
This is great news. It’s never been easier to connect with a journalist, one who can write about you and your company and give you the media coverage and visibility you deserve. And this may surprise you to hear, but you probably already know exactly how to connect with a journalist using social media. You are probably using these skills, perhaps just not in connection with a journalist. Please read on, as I am about to explain.
I speak to a lot of entrepreneurs, authors, coaches and business owners who find the idea of doing public relations or promotion, daunting.
I remember the first time I was considering doing some publicity for my fashion company. I was scared, overwhelmed and intimidated.
That was just before the digital age. No Internet to look up how to write a press release. No online press distribution services. No online directories of journalists, and no social networks.
I needed some information and insight as to how to do my own publicity, so I did the only thing I could think of – I sought out a mentor and asked a lot of questions.
My first attempt at public relations, I probably did at least 10 things wrong and yet I still got some great media coverage! And you know what, it turns out that getting publicity really isn’t hard, if you know a few simple rules of the road. And I am about to share them with you in this post.
Today, you have the distinct advantage of the Internet for information, templates, training and video tutorials. Just do a search on YouTube and you will find a plethora of training on virtually any topic including how to do your own public relations. You also have online social networks that make connecting easy and sometimes instant.
Here is your best news: Journalists are very social
A recent study from the Indiana University School of journalism looks at how U.S. journalists use social media to report the news. Here are a few specific ways journalists are using social platforms:
- 59.8% find ideas for stories
- 54.1 % find sources
- 20% interview sources
Journalists also see social media as a vehicle for self-promotion; 80% state that it helped them share their work and two-thirds say they are more engaged with their audiences thanks to social sites.
As you can see from the study, more and more journalists use social media to promote as well as to facilitate their work, including finding story ideas, finding sources and interviewing subjects. That is where you come in! You can be a source for journalists in any or all of those aspects of their job!
On social media, journalists are more accessible to everyone whether they are PR professionals or folks like you. Therefore, it has never been easier to connect with journalists.
Related Post: How to Connect with Journalists on Social Media