Free downloadable media plan template 2016 is a simple, easy to use planner for entrepreneurs and small businesses to help them create an actionable roadmap for more visibility.
Publicity happens when preparation meets opportunity.
Planning for success is key for any business. Deadlines approach faster and faster, especially if you aren’t prepared. A simple publicity plan will help elevate stress and insure you don’t miss important media dates and opportunities.
Download our free media plan template. Its part of our 2016 Publicity Planner and Toolkit. Download here
Maximizing Results with Our Free Downloadable Media Plan Template 2016
Three simple steps to creating a great media plan:
1. The first step in filling out your media plan template, is to add events and promotions that occur annually. This could be the yearly industry trade show, a mother’s day promotion…
2. The next step is to review editorial calendars of your key target media outlets, and add the the topic, dates and deadlines, and any other pertinent information
3. The third step is to add in any planned promotions for new products, existing products and services.
Sounds too simple? When I speak to entrepreneurs and small business owners, their two greatest challenges are feeling overwhelmed and wanted a roadmap – a step by step plan so they know what they should be doing as well as when, for maximum results.
Late to the Party – One of the Top Reasons Pitches Get Deleted
A recent survey of journalists revealed that one of the top reasons that pitches get deleted, is that they are late. By using a media planning template, you can insure that you know the key dates for specific media outlets and stories; this will help you prepare and send your pitches in a timely manner.
Use our free downloadable media plan template to create your own promotional roadmap and you will not only stay out of overwhelm, but I can guarantee that you will garner more visibility and publicity success. As the New York state lottery promotion that states, You have to be in it, to win it!
Download our Free Media Plan Template It’s part of our 2016 Publicity Planner and Toolkit.
Media Assets should be part of your media plan – they work for you 24/7
Two key media assets are an online pressroom and a media kit; they make it easy for journalists to write about you, even if its 3 a.m. and you are asleep. A journalist on a deadline appreciates that you have your key information easily available for them to copy and paste into a story, increasing your opportunities for visibility. Need to create your media assets? Check out our easy to use Press Kit Templates