Don’t call yourself an expert, even though I know you want to be seen as one. Saying I’m an Expert doesn’t always feel right – whether you have impostor syndrome and don’t think you are worthy of that title [even though you most probably do deserve to be called an Expert], or you fear being seen as being boastful.
The real reason calling yourself an expert doesn’t work, is because we live in a review or reputation economy. People don’t trust what you say about you. Sorry, that is the truth.
Here is what they do trust, according to Neilsen’s Trust in Advertising survey:
- Recommendations from friends and family
- Online reviews, recommendations and social proof [high number of likes, huge twitter following…]
- The media
Not mentioned in the survey, but they also trust: Authors
Don’t Try this Trick at Home
Muhammad Ali called himself The Greatest, before he even believed he was.
It worked for him, but for 99.999999% of us, we would raise some eyebrows and be thought of as many things BUT the greatest.
To communicate that you are an expert to your network – prospects, partners, social media, clients, and even your mom….
Don’t Call Yourself An Expert – Do this:
Display reviews, recommendations, media mentions and testimonials prominently on your website, in your social profiles, in your bio… [More about how to do this effectively in an upcoming post]
Let others do the talking for you. It’s much more effective and believable. And it doesn’t feel braggy or insincere as it does when you call yourself an expert.
Here is what this could look like in person. When asked, “What do you do?” You could respond with something a client has said about you. I might respond as follows:
“My clients call me the ‘Make it Happen Maven’ – I help them get more visibility and authority positioning, and help them become bestselling published authors.”
Not only is it a lot more authentic and in tune with our review economy, it’s a lot more intriguing than saying, “I am an authority marketing and book publishing expert.”
Now, what do you do? Please comment below and let me know!
Related Post: 5 Ways to Promote Yourself That Don’t Feel Icky