Don’t Call Yourself An Expert

Don't Call Yourself An Expert

I know you want to be seen as an expert,  but saying I’m an Expert doesn’t always feel right – whether you have impostor syndrome and don’t think you are worthy of that title [even though you most probably do deserve to be called an Expert], or you … [Read more...]

How Not to Be One of the 45% of HARO Media Pitches That Suck

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Not getting responses to your Help a Reporter Out [HARO] pitches? The reason may be that your pitches aren’t giving journalists what they need, or your pitches simply stink. The pitch that does satisfy on all counts, gets the publicity. I am not a … [Read more...]

10 Ways to Use Interviews in Your Marketing

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One of the strategies in your marketing toolkit today should be the interview process. The interview, or a simple question and answer session, can be very effective in facilitating the creation of a variety of valuable customer facing content such as … [Read more...]

Inspiration From Successful Entrepreneurs

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I'm still inspired a week later........and can't wait to share with you some truly great things...  A week ago I was attending the Entrepreneur Magazine 360 Conference here in New York City, getting inspiration from successful … [Read more...]

5 Ways to Promote Yourself That Don’t Feel Icky

5 Ways To Promote Yourself Without Feeling Icky

Mom used to tell me it’s not polite to brag.   And no one likes a braggart! The funny thing is that people often assume that some who brags a lot is very confident and outgoing, the fact of the matter is that they may actually be insecure … [Read more...]

Your Customer Experience Equals PR

Customer Experience = PR

Customer experience is a part of your PR. A very important component.   Studies have shown that there are two types of customers who talk about your brand and your business - ones that are raving fans and love you and those who are very unhappy … [Read more...]

Media Lead Times – Key To Pitching The Media Successfully

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Why I can't get you into Entrepreneur or Inc. magazine next month. I've gotten this request a number of times from prospects, "Can you get me featured in Entrepreneur magazine next month?" No, I say without hesitation. Not because I doubt my … [Read more...]

Promote Your Book Online – 8 Expert Tips

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Writing a book is a lot like having a baby. You need to prepare for the big event; a process often described as painful, yet one that yields beautiful results. Pre-planning for your book’s publication is something you should start months before … [Read more...]